Lori Mahl, Schireson Associates
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Last updated: 12/15/2017
Lori Mahl, Schireson Associates
Individual -- Home Chapter: NY/Metropolitan NYC Chapter
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Schireson Associates
Director of Fieldwork
5 Bryant Park Avenue
New York
New York
10018  United States
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212-257-5518 (Phone)
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  Schireson Associates delivers custom strategies to our clients built on a foundation of data science, advanced research, cultural fluency, and strong business experience. While historically we have specialized in IT research, our studies cover a wide range of target audiences. Over the past several years our client base has greatly expanded to include a wide range of topics studied.
  Arts/Cultural, Automotive, Business/Industrial, Computer Hardware/Software, Consumer Packaged Goods, CRM/Customer Service, Developing Markets, Education, Electronics, Entertainment, Financial Services/Insurance, Fitness/Exercise/Sports, Gaming, Healthcare/Hospitals, Human Resources/Org Development, Industrial, International research, Media, New Products and Services, Non-Profit Organizations, Online Retail, Recreation/Sports, Retail, Social Media, Technology, Telecommunications, Toys/Games, Travel/Tourism, Utilities, Wellness
  Advertising Development, Audience Response, Behavioral economics, Brainstorming/Ideation, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Design Research, Employee Engagement, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Online Methodologies, On-Site/Field Interviewing, Packaging Development, Product Development, Quantitative Surveys, Report Writing Specialization, Shopper Insights/Retail Strategy, Social Media Research, Usability Research, User Experience, Webcam/Telephone Interviewing
  Adults, Affluent/Wealthy, African Americans, Asian Americans, B2B, Babies / Toddlers, Children, Fathers, Government, Hispanic/Latino Americans, International, LGBTQ, Millennials, Mothers, Non-profits, Parents, Pet owners, Plus Size, Seniors, Teens/Youth
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