Connections

April 2018
Vol. 17, Number 3

Management News

Conference News

Chapter News

Committee News

SIG News

Member News

QRCA Membership Milestones

Congratulations to these members reaching milestone anniversaries in January, February, March and April 2018!

January 2018

20 Years

  • Luigi Toiati
    Focus S.R.L., Rome, Italy
  • LaurieTema-Lyn
    Practical Imagination Enterprises, Ringoes, New Jersey

15 Years

  • Krista Knuffman
    Great Questions, LLC, Ballwin, Missouri
  • Dale Kramer
    Kramer Research, LLC, Mount Laurel, New Jersey

5 Years

  • Gail Straus
    GKS Consulting LLC, Evanston, Illinois
  • Mark Wheeler
    Wheeler Research LLC, Bryn Mawr, Pennsylvania
  • Geana Demone
    Insight & Innovation CMI LTD., Toronto, Ontario
  • Kyle Hodgkins
    Candela Insights, LLC., Cincinnati, Ohio
  • Phil Wyckoff
    Wyckoff Partners, Inc., Los Angeles, California

February 2018

15 Years

  • Carla Lindemann
    Issues & Answers Network, Inc., Virginia Beach, Virginia  
  • Irene Forssen
    ZS Associates, Sellersville, Pennsylvania

10 Years

  • Elaine Rioux
    E.R. M.R. Inc., Montreal-Ouest, Quebec, Canada

5 Years

  • Cynthia Tello
    Smarketing Consulting and Research, LLC, San Antonio, Texas  
  • Fiona Ray
    Ready About Chicago, Illinois  
  • Fred Bove
    FBMR, San Francisco, California  
  • Marc Engel
    Engel Research Partners, San Bruno, California

March 2018

5 Years

  • Nicola Pringle
    Footprints Market Research, Spring Hill, Queensland, Australia
  • Alessandra Gallo
    Insight Generator, Mill Valley, California
  • Lissa Dashe
    Dashe Research, Bainbridge Island, Washington
  • Shamsu Bhaidani
    HatchTank, Calgary, Canada
  • Diane Donald
    D2 Market Research, LLC, Freehold New Jersey

April 2018

15 Years

  • Alice Morgan
    dQ&A - The Diabetes Research Company, Ann Arbor, Michigan
  • Susan Abbott
    ARC Strategy Ltd / Think Global Qualitative, Toronto, Ontario
  • Lidia Vetturetti
    The Pulse Group, Inc., Toronto, Ontario

10 Years

  • Michelle Finzel
    Maryland Marketing Source, Inc., Owings Mills, Maryland
  • Brian Barnes
    M/A/R/C Research, Greensboro, North Carolina
  • Stacia Tipton
    Tipton Inc, Washington, D.C.

5 Years

  • Jessica Broome
    Jessica Broome Research, Sanford, North Carolina

Back to Top


QRCA Welcomed These New Members in February

Frank Harrison

Frank HarrisonFrank Harrison of Harrison Insights, Inc. has been a full-time healthcare moderator for more than 15 years. Frank’s expertise runs the gamut of qualitative research methodologies, including exploratory research, emotional insight mining, product profile assessment, message testing, concept testing, sales simulation, and usability research — across the product pipeline from molecule to post-launch. Frank has in-depth experience conducting research with HCPs and patients across a broad spectrum of conditions, including oncology, hematology, diabetes, autoimmune, respiratory, CNS, infectious disease, cardiovascular, ophthalmics, and rare diseases. 

Frank is a graduate of the University of Pennsylvania’s Wharton School. He has received professional training in the principles of behavioral economics and neurolinguistic programming. Frank lives in Little Rock, AR.

Joanne Vega

Strategic Research Associates
Bellevue, Washington
United States

Joanne introduces herself here.

Also Joining QRCA in February 2018:

Valerie Hershberger
Maineville, Ohio
United States

Greg Mitchell
Sharpen NYC
New York, New York
United States

Gary Rudman
GTR Consulting
Mill Valley, California
United States

Markus Schaub
IMR Institute for Marketing Research
Frankfurt, Germany

Back to Top


Former Global Outreach Scholarship Recipient Founds Research Center in Kenya

Mokeira Masita, mokeira@researchplusafrica.com

On 16 February 2018, the Marist Research Center was officially launched. This is an initiative of Research PLUS Africa in collaboration with the Marist International University College. Sitting on 2000 square feet in the heart of the beautiful, lush green Karen Campus of Marist International University College, the center is nothing short of world-class. All guests who came to the launch were treated to guided tours of the center, and even though you’re only just reading this, there is no reason why you shouldn’t have one too! So come, let’s take a tour…

Since you’re a quali like me, you will appreciate my getting to the heart of the matter… and that’s why our first stop is the Focus Group Facility, even though it’s not what you encounter first when you walk into the main entrance!

The FGD room for the participants is equipped with an oval-shaped table which seats eight with the option to expand to ten. There are three microphones hanging from the ceiling to capture the voices of the participants. There is one centrally placed window for fresh air and natural lighting, but when running focus groups this is often closed to avoid external noise interference. As such, the room is equipped with AC for the comfort of the participants. Tucked away in one corner is a little side table often used to hold refreshments and/or stimulus material that may be needed for a focus group discussion. The room is sound-proofed (partitioning and carpeted floor), and is, overall, tastefully furnished and decorated. At the back of the room are two full-length one-way-mirrors through which clients and others seated in the adjacent viewing room can observe unobtrusively. The viewing room is quite spacious, furnished with round side tables and armchairs. It seats a maximum of 15. The microphones in the main room are wired to the speakers in the viewing room, thus the observers are able to listen to the discussions as they view. Because the room is sound-proofed, they are also able to hold their own discussions and consultations that cannot be overheard by the participants in the main room. The viewing room is also equipped with AC.

FGD Room

FGD Room

FGD Room Aerial View

FGD Room Aerial View

Viewing Room

Viewing Room

On to the CATI (Computer Assisted Telephone Interviews) Center; here there are nine desk-top computers equipped with software that enables a computer to make phone calls. It’s quite similar to a call center and works quite well for both quantitative and qualitative interviews. For quantitative interviews, the computers are also equipped with data-entry software so that as the enumerators administer a questionnaire they record the responses and upload completed surveys to the server. For qualitative in-depth interviews there is audio recording capability in-built in the calling software so that audio files are available for transcription at the end of each interview. Additionally, there is a webcam for every computer, and this enables our clients in other parts of the world to interview respondents in Kenya.

Outside view of the CATI Center

Outside view of the CATI Center

Inside the CATI Center

Inside the CATI Center

Moving over to the main entrance into the research center, we find the reception area, which is staffed at all times by the Research Center Manager. Past the reception, on the left side of the corridor are three booths which are typically used as small meeting and consultation spaces.

On the right side of the corridor is the training cum resource center space which is sometimes closed off – especially during training sessions – courtesy of frosted glass sliding panels. There are training sessions carried out here at least once a week for the students. Briefing and training of project teams for Research PLUS projects is also carried out here. This space also makes for a great working space for more intense qualitative projects such as co-creation workshops. Additionally, we host monthly research talks here under our Research Round-Up service. The talks cover a variety of topical issues in research and are open to the public. When there is no training, workshop, or talk scheduled, the space is used as a resource center where students have access to different research related books, journals, and videos. They work in this space as individuals or in groups.

We also host visiting researchers from other institutions, and other countries or geographies and they typically work out of the resource center. The research center is also available for hire by external research groups or organisations either in whole or specific spaces and/or facilities within it.

Outside the Research Center

Outside the Research Center

Training and Resource Center

Training and Resource Center

Training and Resource Center with the Consultation Booths in the background separated by the glass sliding panels

Training and Resource Center

Training and Resource Center

Meeting/Consultation Booths

Meeting/Consultation Booths leading to the Breakout Area at the end of the corridor

At the far end of the corridor, past the training and resource center is the entrance into the breakout area – also commonly referred to as the lounge. Here everything goes – well, almost! It’s a beautiful and relaxing space where our researchers can grab some refreshments from the kitchenette, lunch together, have a drink while seated on the high stools and be treated to the breathtaking view of the landscape outside, or sink into the couch at the far end of the room and watch some TV. Sometimes the Research PLUS staff also choose to work out of the breakout area. They may need a change of scenery from the executive office space (which is also within the Marist Research Center) or be carrying out in-depth or key informant interviews, or in some cases, mini FGDs.

Breakout Area/Lounge

Breakout Area/Lounge

Breakout Area/Lounge

Breakout Area/Lounge

Breakout Area/Lounge

Breakout Area/Lounge

That’s the tour in a nutshell – I hope you enjoyed it!

You might be wondering, though, what the overarching goal of the research center is. Now that you have had the tour, I can let you in on that.

The Marist Research Center is not just a fancy building with fancy equipment and gadgets but rather represents an exciting turning point for research in Africa. In Kenya and most of Africa, there are still very many people who don’t really understand what research is and why it is important.

Ironically, this includes tertiary-level students who are required to do some research in the course of their studies! Research has been sold to them as that stand-alone activity that they are required to do to graduate – as aptly summarized by one of the guest speakers during the launch. Any researcher worth their salt knows how critical research is in evidence and decision making, and for innovation. Research, therefore, should and must be integrated into the knowledge economy and all aspects of business and development.

The Marist Research Center is a revolutionary initiative that is purposefully and intentionally developing the next generation of African researchers. Day-to-day, we are actively engaged in providing critical real-life research training and experience in practical, innovative, and engaging ways to the upcoming researchers, together with them originating cutting-edge research projects. The findings from these projects will be a vital influence and contributor to the knowledge economy in Africa.

Viewing Room

The official ribbon cutting marking the opening of the Marist Research Center by Commission for University Education Chairman Prof. Chacha Nyaigotti-Chacha. Looking on are Mokeira Masita, CEO Research PLUS Africa, and Francis Verye, Deputy Principal, Marist University.

The Marist Research Center is about building a culture of research excellence in Africa. We are doing this by demystifying research, equipping students with critical research skills, and promoting knowledge-sharing in research. Our desire to establish a research center as Research PLUS Africa was borne out of our mission to take research in Africa to greater heights. That mission is embodied by our core values: Beyond Basics, Research Excellence, Ever-Engaging, Novel Approaches, and Talent-Nurturing. We are privileged to have Marist International University College (MIUC) as a partner and key stakeholder, for the first research center of this kind in Africa.

Viewing Room

Mokeira Masita, CEO Research PLUS taking Prof Chacha, CUE Chairman, on a tour of the Marist Research Center accompanied by Francis Verye, Deputy Principal Marist University

Viewing Room

Outside the just-launched Marist Research Center

Back to Top