connections committee news

April 2014
Vol. 13, Number 3


QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

Connections Committee Welcomes Two New Members

Kelly Heatly, Editor in Chief, Kelly@HeatlyCustomResearch.com

Connections is excited to welcome two new members to the team.

Michelle Finzel (Randallstown, MD) returns to the committee after serving as editor several years ago. She will coordinate the “Personal Connections” section. Please send Michelle all articles, announcements, or leads pertaining to exciting events in members’ lives: mfinzel@mdmarketingsource.com.
Kinsey Gimbel (Arlington, VA), a new QRCA member, joins Connections as editor. Kinsey brings strong editing experience and is certain to become quickly acquainted with QRCA members through her Connections experience.

Welcome, Michelle and Kinsey!

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Randi Stillman

Industry Relations Committee Recognizes Randi Stillman for Representing QRCA at AMA

Rick Weitzer, rweitzer@prellorg.com

On March 21, Randi Stillman (Atlanta, GA) presented a one-hour webcast to American Marketing Association (AMA) members on "Market Research and Competitive Intelligence: Partners in the Marketing Toolbox". This was one of a series of member-only webcasts that QRCA has partnered with the AMA to produce, featuring subject matter experts addressing a range of current topics.

In her webcast, Randi identified practical ways in which marketing and market research (MR) professionals can apply the skills of competitive intelligence (CI) to obtain a complete picture of a marketplace in motion and the resulting consumer experiences. Highlights of her presentation included:

  • Key ways MR and CI differ in practice;
  • A practical framework to align MR and CI methods;
  • Case studies demonstrating the value of integrating MR and CI for solving problems and capturing opportunities​.

During the webcast, Randi referenced QRCA and described the "Find a Researcher” database as a great source of talented professionals with experience in a range of methods used in CI. These methods include: in-depth interviews with client stakeholders, competitors, and industry experts; bulletin board focus groups; conference-based small group discussions; and social media search and analysis for competitor (not just consumer) information that impacts marketing decisions.

For a PDF version of the presentation, please email Randi at restillman@bottomlinemr.com.

For more information about presenting a webinar with AMA, please contact QRCA’s AMA Liaison Liz Van Patten at vanpatten.liz@gmail.com.

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TechCom: Friendly Forum Fever

Jennifer Dale, jdale@insideheads.com

Don’t be left out, join the conversation! With more committees, task forces and SIGs choosing to use the QRCA Forum to communicate, members have never been more active online. The QRCA Forum is a members-only treasure trove of helpful discussions specific to QRCs about building business, managing clients, and honing skills. Put some spring in your step and take a spring fever reliever – visit the QRCA Forum and catch the friendly forum fever.

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