connections committee news

April 2015
Vol. 14, Number 3


QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News
 

Marketing Committee Addressing Branding and Social Media Opportunities

Julie Medalis, Julie@BrainPotPie.com

The Marketing Committee (MarCom) is doing some very exciting work!

  • We're currently working to clearly define the QRCA brand, particularly with regard to external Research Buyer and prospective QRCA Member communications.
  • Later this year, we plan to work on a refreshed marketing plan, which is expected to incorporate Social Media as a significant component.

As always, we’re looking for folks willing to pitch in for short-term, specific assignments, such as profiles of other organizations, or assessments of Social Media best practices. If interested, please contact the team Chair, Julie Medalis (Julie@BrainPotPie.com).

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Tech Com Planning Improvements for QRCA Member Benefit

Jen Dale, jdale@insideheads.com

Efforts are being made to improve the QRCA website experience. These improvements include:

  • Expanding the volume of content available to members on the Forum;
  • Introducing new members to QRCA technology;
  • Keeping members informed of technologies affecting the qualitative research industry. 

We’re also seeking a volunteer who knows SEO. If that's you, please contact Dorrie Paynter, dorrie@leapfrogresearch.com or Jen Dale, jdale@insideheads.com.

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