connections committee news

April 2015
Vol. 14, Number 3

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

Marketing Committee Addressing Branding and Social Media Opportunities

Julie Medalis,

The Marketing Committee (MarCom) is doing some very exciting work!

  • We're currently working to clearly define the QRCA brand, particularly with regard to external Research Buyer and prospective QRCA Member communications.
  • Later this year, we plan to work on a refreshed marketing plan, which is expected to incorporate Social Media as a significant component.

As always, we’re looking for folks willing to pitch in for short-term, specific assignments, such as profiles of other organizations, or assessments of Social Media best practices. If interested, please contact the team Chair, Julie Medalis (

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Tech Com Planning Improvements for QRCA Member Benefit

Jen Dale,

Efforts are being made to improve the QRCA website experience. These improvements include:

  • Expanding the volume of content available to members on the Forum;
  • Introducing new members to QRCA technology;
  • Keeping members informed of technologies affecting the qualitative research industry. 

We’re also seeking a volunteer who knows SEO. If that's you, please contact Dorrie Paynter, or Jen Dale,

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