connections member news

April 2016
Vol. 15, Number 3


QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

Welcome New Members!

Please welcome QRCA’s newest members:

  • Charity Anderson
  • Aparajita Banerjee
  • Michelle Dickens
  • Belen Genera
  • Hyejin Park
  • Jay Picard
  • Peter Spear
  • Joel Taylor

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A Different Kind of Testing

JR Harris, Jrobharris@cs.com

As qualitative research consultants, we evaluate things — it’s what we do. We evaluate concepts, products, packaging, advertising, attitudes, behaviors…you name it. But lately I’ve been asked to evaluate something most QRCs have never been asked to test: wilderness trekking gear. For the past couple of years, I’ve been testing gear for Backpacker magazine. I’m part of a cadre of veteran backpackers, climbers and other all-season outdoors athletes who are given the latest gear and clothing to take into the backcountry for an extended, rugged, in-the-field test. Backpacker then publishes two editions annually that are devoted to how this gear stands up against the elements. Manufacturers hope that their packs, footwear, tents, sleeping bags, electronics, eyewear, food, trekking poles, cookware, etc., will get a high rating to stimulate sales.

Last September, I was given a Lowe Alpine Cerro Torre backpack to evaluate. I took it on a 24-day solo trek in the mountains of the Wind River Range and the Grand Tetons National Park in northwest Wyoming. That bag got a good workout. I carried 55 pounds of supplies in it for more than 100 miles in all kinds of weather, including a blizzard in the Tetons that lasted 72 hours.

The April edition of Backpacker, which just hit the newsstands, is the latest gear issue. In it, they listed the names of all 159 gear-testers, four of whom were featured. Those four individuals were asked about their most memorable moment as a gear-tester. My smiling face and signature red hat appear on page 36 since I was one of them. We don’t often get that kind of media attention for evaluating a new soft drink slogan!


Because testers get to keep the gear after it is tested, we always hope to get something good. My evaluation of the pack is included in the summary that appears on page 51 (spoiler alert: I liked it).

Here’s a photo of me carrying the pack in the Grand Tetons:
jr harris

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Personal Connections

Pat Sabena Welcomes Ninth Grandchild

Pat Sabena welcomed her ninth grandchild into the world on March 7, when her daughter Kristin Sabena Stock gave birth to Eloise Veronica Stock in Fairfield, CT. Kristin's British in-laws arrive April 18 to stay with Pat and Dan for three weeks to meet and cuddle their newest grandchild and her two sisters, Greta, age 6, and Madeleine, age 4, and participate in Eloise's baptism. Congratulations, Pat!

pat sabena and baby

QRCA Members Are Rocking!

February 23-24, 2016 in New York at The Quirk's Event: Mark Michelson from Threads Qualitative Research and Bruce Peoples of Peoples Marketing Insights from the Atlanta SE chapter, Daniel Berkal from The Palmerston Group and Dave Bradford from 20|20 Research.

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Kudos Corner

Thanks to Julie Medalis for her amazing work in leading the Marketing Committee as they went through a rebranding research process and re-vamped how the committee works! Julie stepped down from leading the committee due to other commitments and has been replaced by Melanie Bernstein as chair. Thanks to both of these women for their leadership, time and dedication to QRCA!

Thanks to Susan Abbott and Kendall Nash for their leadership on the planning of the Worldwide Qualitative Research Conference in Vienna! They have led a talented team of volunteers and the event content looks outstanding, thanks to Pat Sabena, Susan Sweet and Sarah Davies from the Speaker Committee.

Back to Top


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April 2016
Vol. 15, Number 3


QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

Welcome New Members!

Please welcome QRCA’s newest members:

  • Charity Anderson
  • Aparajita Banerjee
  • Michelle Dickens
  • Belen Genera
  • Hyejin Park
  • Jay Picard
  • Peter Spear
  • Joel Taylor

Back to Top


A Different Kind of Testing

JR Harris, Jrobharris@cs.com

As qualitative research consultants, we evaluate things – it’s what we do.  We evaluate concepts, products, packaging, advertising, attitudes, behaviors…you name it.  But lately I’ve been asked to evaluate something most QRCs have never been asked to test: wilderness trekking gear. For the past couple of years, I’ve been testing gear for Backpacker magazine. I’m part of a cadre of veteran backpackers, climbers and other all-season outdoors athletes who are given the latest gear and clothing to take into the backcountry for an extended, rugged, in-the-field test.  Backpacker then publishes two editions annually that are devoted to how this gear stands up against the elements. Manufacturers hope that their packs, footwear, tents, sleeping bags, electronics, eyewear, food, trekking poles, cookware, etc. will get a high rating to stimulate sales.

Last September, I was given a Lowe Alpine Cerro Torre backpack to evaluate. I took it on a 24-day solo trek in the mountains of the Wind River Range and the Grand Tetons National Park in northwest Wyoming. That bag got a good workout. I carried 55 pounds of supplies in it for more than 100 miles in all kinds of weather, including a blizzard in the Tetons that lasted 72 hours.

The April edition of Backpacker, which just hit the newsstands, is the latest gear issue. In it, they listed the names of all 159 gear-testers, four of whom were featured. Those four individuals were asked about their most memorable moment as a gear-tester. My smiling face and signature red hat appear on page 36 since I was one of them. We don’t often get that kind of media attention for evaluating a new soft drink slogan!


Since testers get to keep the gear after it is tested, we always hope to get something good. My evaluation of the pack is included in the summary that appears on page 51 (spoiler alert: I liked it).

Here’s a photo of me carrying the pack in the Grand Tetons:
jr harris

Back to Top


Personal Connections

Pat Sabena Welcomes Ninth Grandchild

Pat Sabena welcomed her ninth grandchild into the world on March 7th, when her daughter Kristin Sabena Stock gave birth to Eloise Veronica Stock in Fairfield, CT. Kristin's British in-laws arrive April 18th to stay with Pat and Dan for three weeks to meet and cuddle their newest grandchild and her two sisters, Greta, age six, and Madeleine, age four, and participate in Eloise's baptism. Congratulations Pat!

pat sabena and baby

 

QRCA Members Are Rocking!

February 23-24, 2016 in New York at The Quirk's Event: Mark Michelson from Threads Qualitative Research and Bruce Peoples of Peoples Marketing Insights from the Atlanta SE chapter, Daniel Berkal from The Palmerston Group and Dave Bradford from 20|20 Research. 

Back to Top


Kudos Corner

Thanks to Julie Medalis for her amazing work in leading the Marketing Committee as they went through a rebranding research process and re-vamped how the committee works! Julie stepped down from leading the committee due to other commitments and has been replaced by Melanie Bernstein as Chair. Thanks to both of these women for their leadership, time and dedication to QRCA!

Thanks to Susan Abbott and Kendall Nash for their leadership on the planning of the Worldwide Qualitative Research Conference in Vienna! They have led a talented team of volunteers and the event content looks outstanding, thanks to Pat Sabena, Susan Sweet and Sarah Davies from the Speaker Committee.

Back to Top