August 2017
Vol. 16, Number 6

Management News

Conference News

Chapter News

Committee News

SIG News

Member News

grey calendar iconRemember to check out the QRCA calendar of events
for upcoming Chapter events

Canadian Chapters Come Together for June Meeting

Maryse Hudon,

To celebrate Canada’s 150th anniversary, the Toronto and Eastern Canada Chapters joined forces to co-host the June 9 chapter meeting in Ottawa.

Sidney Clewe presented: “Think You Aren't a Designer? Practical Tips to Give Your Reports More Visual Appeal".

Key learnings included:

  • If the content is not good, graphics will not compensate.
  • Well-selected and positioned colours, images and icons can maximize good content impact.
  • Conversely, poor design can hinder or weaken a strong report; consideration should be given to color palette and shape consistency.
  • A graphics degree is not needed to create standout report and presentation design.

Special thanks to Janette Niwa and her team at Nielsen for providing the facility and luncheon.

Canada Chapter (Toronto):
From left to right: Geana Demone, Lynne Meisner, Meghan Houlihan (non-member), Catherine Dine, Susan Abbott, Anne Lee Groves

Eastern Canada Chapter (Ottawa):
Seated from left to right: Eva Gastelum (non-member), Rick Nadeau, Mark Lovell, Sydney Clewe, Song Hon Lee (non-member), John Regimbald (non-member); Standing back row: Maryse Hudon, Happiness Matalemunz (non-member), Katherine Adams (non-member), Pascal Patenaude, Margaret Reid, Jasmeet Kaur (non-member), Brent Novikoff (non-member)

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A Glorious Night in Minnesota

Pam McCarthy,

Everyone knows Minnesota QRCA members are above-average, strong, and very good-looking…but few know why. Maybe summer gatherings in beautiful flower gardens are the root of this unique outcome!

To test this hypothesis, Minnesota QRCA chapter members gathered June 19 in Paul Tuchman and Tom Evers’ enchanted gardens, where sunshine and flowers abounded. Twelve members and their guests rekindled friendships and made new ones in this carefully cultivated home and city oasis. This was the chapter's 14th annual summer social, and they enjoyed the best weather yet!

At the end of the evening, members made the following conclusions: Sunshine and flowers are good for the soul. Wine and food make everyone a little happier. And QRCA garden parties make everyone smarter, kinder and, yes, even better looking.

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Rocky Mountain Chapter: The Happiest of the Hours

Sidney Clewe,

Please join us for a networking happy hour in RiNo, north of downtown Denver, Thursday, August 17, 5:30pm at:
Stem Ciders
2811 Walnut St #150
Denver, CO 80205

Stem Ciders offers sweet and dry ciders with something for everyone, and an outdoor patio.

This is a free event and everyone is responsible for their own drinks.

Please email Sidney at if you plan to attend.

And, if you know of any researchers who would be interested in meeting other Denver area QRCs, please forward this along!

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Kathy Doyle to Talk “Tech” With Rocky Mountain Chapter Members

Ellen Steiner,
Sidney Clewe,

We are excited to announce the next QRCA Rocky Mountain Chapter meeting will be Friday, September 8 from 11:30 am to 1:30 pm.

Kathy Doyle, President of Doyle Research Associates, Inc. (Chicago, IL) and current QRCA Board Member, will present "Mobile Qualitative: Up Close and Personal."

The widespread adoption of cell phones offers a great opportunity for market researchers. Mobile qualitative research offers the ability to observe the customer experience when and where it occurs, providing “in-the-moment” reporting for surfacing richer insights. How much better to record the consumer as they are getting a midnight snack than to wait until days or weeks later to explore their behavior with traditional techniques?

This presentation will feature four illustrative case studies in which mobile technology was used, either alone or in combination with other methods, to capture customer insights without the researcher being physically present.


  1. Learn the value of using technology to capture in-the-moment insights.
  2. Understand the new role of the qualitative researcher in the process.
  3. Specific case studies where technology was utilized to enhance the research process.

This is an exciting milestone for our group — this is the first time we have been able to fly in a speaker from out of state. And from our past Rocky Mountain Chapter survey, technology has come up as a key interest area.

About the Speaker:
Kathy Doyle is President of Doyle Research, a boutique firm specializing in strategic qualitative research. She and her team take pride in exploring innovative qualitative methods, with the goal of advancing the profession and giving clients the ability to gain deeper insights. Kathy began her career in market research at Ogilvy and Mather, and started her own firm in 1986.

She has a BA from Michigan State, and an MA from the University of Michigan. She has been active in the QRCA for over 30 years, as a board member, chapter chair, conference speaker chair, and as a member of various committees. She is a recent empty nester and loving it!

Date: Friday, September 8
Time: 11:30am to 1:30pm, including the presentation, Q&A, a tour of the research facility, and lunch.
Where: Fieldwork Denver, 1700 Lincoln Street, Suite 3050, Denver, CO 80203
Directions and parking information will be sent upon sign up. Their website is:
Meeting Fee: $15 Members, $20 Qualified non-members, $5 Students (fee includes lunch)

To register, visit:

Please pass this information on to any other moderators, students interested in market research or qualitative consultants you know in the area!

Thank you to Fieldwork Denver for sponsoring this event.

Please join us! We hope you can make it!

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