August 2017
Vol. 16, Number 6

Management News

Conference News

Chapter News

Committee News

SIG News

Member News

New Committee Leaders Named

Jay Zaltzman,

Congratulations to these newly appointed committee leaders:

  • Abby Leafe, 
    Continuing Professional Education Chair
  • Jennifer Dale 
    Industry Relations Co-Chair
  • Monica Zinchiak 
    Marketing Co-Chair
  • Kayte Hamilton and Tory Gentes
    Qualitative Excellence Task Force Co-Chairs

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The New Trade Association in Town: IA

Jane Mount,

You may have recently noticed that there is a new industry trade association in town – the Insights Association, or IA.

What is the Insights Association (IA)?

The Insights Association was formed this year through the merger of two organizations with long histories of serving the market research industry: CASRO (Council of American Survey Research Organizations — founded in 1975) and MRA (Marketing Research Association — founded in 1957). The result is a new association focused on advancing the industry and profession that we call home. With the merger, IA is the largest US-based trade association for our industry.

Per the new IA website (, the Insights Association strives to represent, advance effectively, and grow the research profession and industry. Specifically, the organization:

  • Provides government advocacy through legislative, regulatory and judicial means
  • Cares for and improves the industry’s image in the eyes of the media and public
  • Markets the business case for industry products and services to buyers and users
  • Sets and enforces professional standards
  • Establishes and reinforces best practices
  • Helps members grow their businesses, their departments, and themselves as research professionals

How can QRCA members interact with IA?

We encourage QRCA members to get involved with IA, helping to promote the field of qualitative research and raise awareness of QRCA. The IA hosts two national conferences a year, and maintains eight local chapters, some of which also host professional education conferences:

  • Atlanta/Southeast Chapter
  • Florida Chapter
  • Great Lakes Chapter
  • Greater New York Chapter
  • Mid-Atlantic Chapter
  • Minnesota Upper Midwest Chapter
  • New England Chapter
  • Northwest Chapter

We encourage QRCA local chapters to reach out to see if joint local events with IA chapters might make sense. For example, NEIA (New England Insights Association) and the New England chapter of QRCA often offer reciprocity at their events. Also, keep in mind that local IA chapters are always looking for relevant topics to present to their members. If you are a conference presenter, reach out to take advantage of these local speaking events. Feel free to contact Ginny Kevorkian or Alice Butler of the IA Chapters Committee ( or to get in touch with your local IA chapter.

We wish our new industry association, IA, much success for the future!

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QRCA Builds New Partnership with WiRe (Women in Research)

Casey Bernard,

To further expand the reputation of QRCA and find more opportunities for members to learn and grow their business, the Industry Relations Committee is excited to announce a new partnership with Women in Research (WiRe). With both qualitative and quantitative marketing research professionals in the membership, WiRe will provide another opportunity for QRCA members to connect and learn. The organization has many local chapters across the US. Be on the lookout for more information about upcoming local events. We look forward to watching this relationship grow.

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Rebecca Bryant Joins VIEWS Editorial Team

Jenifer Hartt,

The VIEWS editorial team is delighted to announce that Rebecca Bryant is joining VIEWS as feature editor of the magazine’s popular Toolbox feature. “I’m honored to join the VIEWS staff. This is a go-to professional publication for me,” writes Rebecca. “And, I am particularly excited about Toolbox, and look forward to featuring top-notch, how-to content.”

Rebecca has been a QRCA member since 2006. She has served as chair of QRCA’s former Brand Communications Committee and has been a member of the Worldwide Conference Committee.

Photo of Rebecca (incognito with her shades and hat) was taken up in the mountains of Colorado.

And a little more about QRCA VIEWS and the Toolbox section:

QRCA VIEWS is a quarterly professional print and digital magazine about tools and techniques for qualitative research and issues affecting qualitative research practitioners. QRCA VIEWS seeks to educate the research community at large while enhancing the image of qualitative research among a wide variety of readers, with more relevant, unique, timely and provocative content than is currently available in any other source for qualitative research.

The Toolbox section of QRCA VIEWS covers current and emerging methods of design, execution and reporting of qualitative research — primarily covering tools, techniques and analysis methods. It is the “how-to” source of information for researchers — at once, practical and simple to apply, with articles that readers can rip out of the magazine and immediately turn into focus group techniques or incorporate into a research strategy.

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