connections member news

August 2015
Vol. 14, Number 6

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

Welcome New Members!

Please welcome QRCA’s newest members. Feel free to email new members directly and help them transition to our association. See someone from your home state? Consider reaching out to say “welcome” — one click and one minute of your time brings immense value to a new member.

Shelley Abrams

Shelley Abrams' Research, Writing & Editing Services
736 N 104th St
Seattle, WA 98133-9212
United States

Marilisa Beatty

Key Qualitative, Inc.
121 Roboda Blvd.
Royersford, PA 19468
United States

Minda Borun

The Franklin Institute
222 N 20th St
Philadelphia, PA 19103-1115
United States

Sean Campbell

Cascade Insights
18165 S. Brookstone Dr.
Oregon City, OR 97045
United States

Anne Chahad Albar Research
Avenida Vereador Jose Diniz, 3720
cj 1206
Sao Paulo/SP 04604-007
Lois Conklin

ZS Associates
10 Crier Court
Basking Ridge, NJ 07920
United States

Amanda Dawson Hemispheres
4703 Ballard Ave NW
Seattle, WA 98107-4842
United States
Matthew Ingmire

Ingmire Consulting
1840 Richmond Ave 16
Houston, TX 77098
United States

Michael McClellan Plexus Marketing Group Inc.
1200 Abernathy Road, Suite 1700
Atlanta, GA 30328
United States
Debora Montibeler

Market Analysis Brasil
Rua Felix Kleis
23 Santa Monica
Florianopolis 88035-330

Betsy Pohlman 428 Alice Street, Unit 722
Oakland, CA 94607
United States
Rebecca Rampton

TripleScoop Premium Market Research
4833 Front St, Unit B PMB 198
Castle Rock, CO 80104-7901
United States

Margaret Rodgers New Perspectives
71 Lancaster Way
Cheshire, CT 06410
United States
Ryan Sexton

1 Research Drive, Suite 130C
Westborough, MA 01581
United States

Tanya Sikorski Retell Partners, LLC
50 S 10th St, Ste 531
Minneapolis, MN 55403-2022
United States
Edward J. Bloustein

School of Planning and Public Policy
Rutgers, The State University of New Jersey

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Young Professionals Grant Is Back!

Monica Zinchiak,

The Young Professionals Grant Committee is accepting applications from all enthusiastic young qualitative research professionals, 35 years or younger, to win full, free registration to the 2015 annual QRCA Conference in Orlando, Florida, October 7-9, 2015.

To qualify, an applicant must have primary responsibilities that consist of designing, conducting and analyzing qualitative research or be in training to conduct these activities.  Recipients cannot work for an advertising agency or manufacturer; but, this year, individuals employed by strategic consulting or product/service development firms are welcome to apply.

Now is the time to spread the news that YPG is BACK!

Please recommend this wonderful opportunity to all your colleagues and help spread the word about QRCA.  More information and a link to the YPG online application can be found at Hurry — the deadline for applications is August 14!

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QRCA Fondly Remembers Our Friend, Jane Goldwasser

jane goldwasserJane Goldwasser, friend, supporter and dedicated longtime member of the Connections editorial staff, passed away in July. I first knew her as “Mrs. Chief,” the solid center of the world for our then-editor-in-chief, “Chief” Hank Goldwasser. From the moment I “met” her – mostly via email – it was unmistakable that Hank and Jane were a solid team. At the San Diego conference years after Hank had passed on, Jane invited me to join her for the [complimentary-with-room-rate] brunch. We had a wonderful talk; I was honored to share time with her. Rarely do you meet a person who’s purely good and giving, through and through; Jane was one of them. She’ll be profoundly missed by her friends in QRCA – even more so when Connections deadlines are rolling around!  -- Laurie Bredenfoerder, EIC

Jane Salmon Goldwasser died on July 17, 2015, surrounded by loving family. She was 69.

She was born in Evanston, IL to Jack Salmon and Grace Fabbri Salmon.  Jane attended Immaculata High School and graduated from Michigan State University with a B.A. in Advertising. She obtained her MBA in Marketing from Iona College.

In 1968, she married Hank Goldwasser in Berwyn, PA. They lived in many places before building their current home in White Plains, NY. Jane is survived by her daughter [and QRCA member] Missy Carvin, Missy's husband Brian and their daughter Abby; and by her son Jonathan Goldwasser and his wife Emily. She is also survived by her sister, brothers, and a large extended family.

Jane had a long career in marketing research, beginning with the Gene Reilly Group and culminating in her position as president and CEO of the family business, New Directions Consulting, Inc.

Jane had a deep love of volunteerism. She was a Girl Scout leader for over 25 years, serving in many positions up to and including Council Board Chair in Girl Scouts Westchester*Putnam and Girl Scouts Heart of the Hudson councils. She was a proud lifetime member of the Girl Scouts USA who earned every award that an adult Girl Scout can achieve.

She held many positions within the Qualitative Research Consultants Association and was an active and vital member of the Creative Education Foundation community. Jane enjoyed her time attending and leading at many CPSI conferences, particularly time spent mentoring in the youth program.

Jane’s deep faith led her to become a Eucharistic minister at St. John the Evangelist parish in Mahopac and later at Sacred Heart Church in Hartsdale. She was a witness for the McKenna Tithing Ministry.

Jane loved her family, her faith, and getting her way. In lieu of flowers, donations in her memory may be made to one of her favorite causes: Girl Scouts Heart of the Hudson, the Capuchin Franciscans, or a charity of your choice.

A wake was held on Tuesday, July 21 at the Bennett funeral home at 824 Scarsdale Avenue in Scarsdale.  A funeral mass was celebrated at Sacred Heart Church in Hartsdale, NY on Wednesday, July 22.

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Personal Connections

Julia Spink Gets Married

Julia Spink,

Julia Spink is delighted to announce that she and Dave Wilson are now married. Dave is a familiar face to many QRCA members as he has attended many QRCA conferences over the past seven years.

The wedding celebration was held at our coastal home in Devon, UK.  A risky decision given the unpredictability of the UK weather but all worked out perfectly with glorious sunshine on the day.

Marta Villanueva Reminisces About CPSI 2015

Marta Villanueva,

I attended the Creative Problem Solving Institute (CPSI) Conference for the first time in 2011. CPSI gave me a new perspective… a zeal for everything creativity which led me to the journey of a lifetime – embarking on the Master's program through the International Center for Creative Studies.  Fast forward to 2015, I just finished the last class for the M.S. in Creativity, Creative Problem Solving, and Change Leadership.  It seemed fitting to end the coursework with CPSI.

In 2011, my focus was on how CPSI was going to deliver on networking opportunities, new business possibilities, and overall enrichment.  I wanted to see a return on my investment.  The conference had to be worth taking time away from loved ones. CPSI exceeded my expectations.  Yes, I did some networking; yes, I learned new tools; and yes, the conference led to new business.

As usual, enrichment opportunities were everywhere on both the personal and professional front. Every day presented a buffet of unique opportunities. A real treat for me was attending the pre-conference on storytelling. Learning to use visualization to bring stories to life was worth the entire conference fee.

Taking Springboard the first time around was like drinking from a fire hose. Learning that laughter, fun, and all of these unique experiences enhance creativity was all new.  After two years of turning creativity on its head, looking at it inside-out, backward, and forward, CPSI was like coming home.

Like QRCA, the CPSI community is welcoming and open. I was able to rub elbows with participants from many different countries, business sectors, and professions. Despite the diversity, it became apparent that we were all open-minded, fun and helpful individuals.  It was a perfect foundation for learning!

This year, my focus was much more whole-minded. The conference symbolized closing an old chapter—finishing graduate work.  At the same time, I wanted CPSI to inspire my next chapter. I wanted to experience CPSI through new eyes. What better way to do this than to experience CPSI with my kids?

Creativity has woven itself into my DNA in the past few years. I desperately wanted my kids to share the experience and learn to speak the creativity language. After two days of schlepping the kids to the different activities, my teen revealed his thinking preference and proceeded to ask me about how this might impact different careers. This conversation was like rain on a hot Texas day to my "mommy ears."

Professionally, I loved seeing QRCA members in action, especially in volunteering. Everyone should have the opportunity to make a difference in a young person's life. Our beloved Jane Goldwasser did just that with the CPSI YouthWise program. She shared the following with me in 2011:

"Here's my story. I was intrigued by learning the CPS model and could see lots of ways I could incorporate some of this in my practice. So both Hank and I (and later Missy) went through the "leader track" — taking the Springboard class and then four more facilitation classes to be considered a CPSI leader — qualified to teach Springboard.  After qualifying, I got involved with the YouthWise program, and now I've done that for four years. This was the best year ever for that program as we helped 12 teens learn the process and design thinking and answer a challenge from Coca-Cola. Simultaneously, 14 kids aged 7 to 12 had great fun learning all the different ways they are creative and having a chance to apply that creativity in art, music and improv. 

I keep going back to CPSI because it is a very unusual culture — one that should be familiar to many of us who also attend QRCA events. It's very welcoming and open and tolerant of vast differences in style and content. I love being around so many international attendees and learning so many ways that people apply creative problem solving in their worlds. Every time I go back, I feel like I'm opening myself up to new ideas all over again. I always come away with some changes I want to implement."   – Jane Goldwasser

I feel blessed to have spent some time with Jane at CPSI this year. As always, she was upbeat and enthusiastic about everything CPSI. She embodied paying it forward. CPSI will never be the same without Jane.

The second time around, CPSI gave me the gift of sharing creativity.  I can now speak the creativity language with my children. Being deliberately creative impacts everyone around me. I rediscovered my CPSI creativity community… a source to ignite creative thinking. I move forward with a renewed sense of connection, inspiration, and desire to share creativity with the world.

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Get to Know These Three New Members!

Compiled by Sharon Laukhuff,

Karen Tsai,

I am a freelance moderator based in Shanghai and experienced in working with international clients in North America, Europe, and the UK. The services I provide include recruiting, moderating, and report-writing. 

My strength is in helping clients bridge the cultural gap so they can understand Chinese consumers in context.  With my local knowledge and western education, I can help clients gain the most seamless and comfortable experience in China. 

I love market research because I feel alive when putting my best foot forward, listening to others, thinking analytically, and envisioning possibilities. 

Other than interviewing people, my passions are cooking, yoga, and kickboxing.  Nothing helps keep my cool as much as making a simple yet comforting meal. 

I am married to a loving American husband (who may go to the annual conference with me). We are expecting our first child in mid-December. 

With QRCA, I’d love to learn about the latest trends and methods in market research and work with the top professionals to bring the best practices to China. I would also like to meet research companies looking to conduct qualitative research to high standards in China.

I am attending a RIVA training course in ethnography during Sept 21-23, and the QRCA annual conference in October (although I will be quite pregnant then!). I really look forward to meeting you all in person!   

Antonella Scapin,

When I met the QRCA group within the LinkedIn platform, I immediately thought it was a very good idea. I like the spirit and the way in which colleagues share their approaches and experiences. It is very rare to have this opportunity due to the fact that, in my experience, colleagues working for the competition are not inclined to share their knowledge!

Before talking about me, I would like to dicuss my agency, just to give you an overview of the situation.  An associate and I founded InDepth Market Research and Consultancy in 2001 after 10 years in a local agency and GFK, as a freelancer.  We had many years of excellent business with big clients like Procter & Gamble, Barilla, Philip Morris, ADV agencies and other international companies. 

InDepth was and is a qualitative “boutique” — small but able to tailor-make studies based on clients’ needs. Then the recession came and, unfortunately, we lost the budget of our historical clients. The Italian market is very tough because of main international agencies who oversee relationships with big clients for whom the Italian market has lost importance. They may run research in key countries like France, UK or Germany and then just apply results to the Italian market.

If you’d like to have a look at our website to check our services, you can click on this link:

About me…
I’m 54 years old, a psychologist (family therapist, actually) with 24 years of experience in the qualitative research field and I love to meet consumers!  I live in Rome, where InDepth is based, and I have two children, aged 18 and 17 years.

My training in relational psychology has provided me with adequate tools to manage multicultural environments, both in the client and respondent context.  The Learning-Connect technique allows me to effectively facilitate the team work of respondents and fellow researchers.  This is a survey method using specific templates to encourage the flow of information generated during the research session.


  • I’m a “full-project” researcher, able to manage research projects throughout, from the initial briefing to the final drafting of the results, in close cooperation with the field department.
  • I have an aptitude for problem solving, and competence in traditional and experimental qualitative research techniques.
  • I have deep knowledge of and sensitivity for the world of consumers, with attention to social changes and lifestyles.
  • I have the ability to set the analysis of the research findings against the evolutionary context of the brand under study.

I hope my agency could become a reliable contact of colleagues of other countries in case they need to run qualitative research in Italy and in Europe.

Graeme Trayner,

I head up Greenberg Quinlan Rosner’s brand and communications practice out of New York, and advise companies on messaging and reputation.  I moved from my native UK about a year and half ago, where I worked for Brunswick Group and prior to that, for Opinion Leader Research. 

When I lived in London, I was on the AQR board and got to know QRCA through working on the joint conference in Budapest, particularly Susan Sweet, Pat Sabena and Foster Winter – and so joining felt like a natural step when I moved across the pond. I am a passionate believer in the value of deep, empathetic listening, and applying lessons from psychotherapy to research. 

Outside of work, most of my time is taken up being a Dad to my three young boys – but when I can escape, I love to burn off energy on my road bike. Looking forward to meeting other members, and let me know if you’re in Brooklyn at any point!

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