connections chapter news

December 2015
Vol. 14, Number 10

Remember to check out the QRCA calendar of events
for upcoming Chapter events

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News


Workshop in Cape Town and Johannesburg, South Africa: A Shared Effort by the South African Marketing Research Association (SAMRA) and the QRCA International Chapter

Samantha Loggenberg,

A popular QRCA activity is chapter meetings, held several times a year, that allow members to interact, share ideas, and get inspired. This is sometimes a challenge for the International Chapter since members rely on virtual technology to have meetings, discussions, blogs, and interactions. In addition, it is not always possible for members to attend annual conferences out of their country. Battling these challenges and seeing opportunities, Ilka Kuhagen and Julia Spink (QRCA International Chapter co-chairs) came up with an exciting idea to bring QRCA to local countries. While beneficial for current QRCA members, this also allowed partnering with local market research authorities or bodies, meaning that cutting-edge research is shared and the joy and skill of QRCA members become more accessible to local researchers.

This initiative took place in South Africa, in the latter part of 2015, in both Johannesburg and Cape Town, and was a roaring success!  Many feel uninspired this time of year, trying to churn out the last of the projective techniques in their arsenal or just feeling like they may have finally succumbed to “researchers block.”

The style of the two-day workshop was informal, allowing researchers to be “participants” and exposing them to new creative techniques in ways which allowed them to transform their thinking and be inspired. 

Susan Abbott from Abbott Research & Consulting, Canada (chair for the 2016 Worldwide Conference on Qualitative Research) paired up with Ilka from IKM in Germany to facilitate this creative workshop.  From “Speedboats” and “Throwing Teddies” to “King of the Hill” and “human machines,” they presented a suite of tools to use in situations commonly encountered in qualitative research. With cutting-edge knowledge and expertise, as well as an informal, playful set up, all delegates were encouraged to participate, and we were all undoubtedly challenged as well!

Cape Town         Johannesburg

The International Chapter looks forward to bringing more of these useful, practical events to countries across the globe.

QRCA Members who attended the event included Marna Kirchner in Johannesburg, and Lesley Croskery, Deirdre Lubbe, Samantha Loggenberg, and Corette Haf in Cape Town.

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Metro NYC Chapter Event Features Member/Author Linda LaScola

Judy Langer,

New York Chapter Event

Metro NYC QRCA members attended a special event with Linda LaScola, a very long-time QRCA member.

Linda talked about her book Caught in the Pulpit: Leaving Belief Behind, which features interviews with clergy who have lost their faith, and their determination of what to do next. 

The event was at the Center for Learning and Living, a non-profit lifelong learning school where Judy Langer is co-executive director.

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Pacific Northwest Chapter to Explore Personal Branding at December 7 Meeting

Claire Booth,

Katie Bennett, owner of Double Black Diamond Coaching, will lead a comprehensive day-long workshop entitled: “Be your best moderator: The power of leveraging your personal brand” on December 7 at Vancouver Insights Centre.

This workshop is designed to help qualitative researchers identify and understand the elements comprising their brand, as well determine methods to build on and leverage their brand for greater business growth.

Katie Bennett is a Professional Certified Coach (PCC) with the International Coach Federation, and has completed certification with The Coaches Training Institute.

Her corporate coaching clients range from large to small companies; and include RBC Private Banking, Long View Systems, Telus, and SMAK Media.

For more information contact Claire Booth at

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Texas Chapter Meeting to Feature Cognitive Scientist/Author/NPR Program Host

Casey Bernard,

If you can only attend one Texas and Friends Chapter meeting a year, plan to make it the February 12 meeting in Austin. Our first meeting of the year will be held at ThinkGroup Austin and feature Dr. Art Markman as guest speaker.

Dr. Markman is a cognitive scientist at the University of Texas and the author of two books: Smart Thinking Habits of Leadership and Smart Change. He is one of Two Guys on Your Head, an NPR show and podcast that features short, entertaining nuggets of human behavior for the layman. His presentation will be customized for qualitative research professionals and is guaranteed to be interesting, engaging and educational.

Did you know the average high temperature in Austin is 65 degrees? Break out the flip-flops, Northerners, and join us for some Texas hospitality (online streaming will also be available).

Questions? Contact Casey Bernard at

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