connections committee news

December 2015
Vol. 14, Number 10

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

IRCom Lining Up Cooperative Offers with QRCA Partner Organizations

Liz Van Patten,

Quirk’s liaison Jen Dale reported that the Quirk's Event is scheduled for February 23-24, 2016 at the Brooklyn Marriott in New York. Billed as "an inclusive event created for the entire marketing research and insights community," this February will mark its second event; more than 1000 attendees and 100 exhibitors are expected to convene. Quirk's has provided ten $100 discounts for QRCA members to attend. We are currently accepting names to be included in that raffle on the Forum, so if you'd like to go, put your name in the hat to get $100 off! Deadline to register for the raffle is December 10, 2015.

Link to the Forum post:
Link to the Quirk's Event


Ilka Kuhagen, ESOMAR liaison, confirmed that the ESOMAR Global Qualitative 2015 Conference was held on November 15-17 despite the tragic events in Paris just days before. While many clients were grounded, most researchers attended, including three outstanding presenters from QRCA:

  • Daniel Berkal from Canada presented Project 72: Understanding the Millennial Experience in Las Vegas, research for Cirque du Soleil
  • Shannon Danzy from New York presented A Funny Thing Happened on the Way to Our Insights: Confronting Unexpected Insights in Mixed Method Digital Qual, with her Facebook clients
  • Raji Bonala from India presented The Karma of Give and Take: How Culture Affects the Space of E-Commerce in India

QRCA was also represented at the conference by:
Jonathan Wilson from France
Rebecca Bryant from the US
Eduardo Sincofsky from Brazil
Catherine Dine from Canada
Simon Patterson from the UK
Eva Caspary from Germany
Ilka Kuhagen from Germany


Jane Mount, liaison with MRA, noted that QRCA member Steve Kalter of Acumen Marketing Research led an informative presentation on the Top 10 Projective Techniques for the recent NEMRA (New England Marketing Research Association) Fall Conference. Local QRCA members enjoy the same member discounts to attend NEMRA conferences as MRA members do. Several QRCA members attended the fall conference — which enjoyed a “sell-out” record number of attendees.

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VIEWS News: Here's What's Happening

Joel Riesh,

QRCA VIEWS Adds to Editorial Staff

QRCA VIEWS is pleased to announce several new additions to its editorial staff:
·Brianna Sylver is the new Feature Editor for the “Business Matters” section.
·Robin Wedewer and Susan Fader are the new Feature Co-Editors for the “Book Reviews” section.
Left to right below, new editorial members Brianna Sylver, Robin Wedewer and Susan Fader.

Brianna Sylver    Robin Wedewer     Susan Fader

Congratulations and welcome aboard!

New VIEWS is in the mail now!

The Winter 2015 edition of QRCA VIEWS should be in your mailbox in the next few weeks, and we are well underway right now developing the Spring 2016 issue.

QRCA VIEWS Call For Authors

The QRCA VIEWS editors are always on the look-out for compelling article ideas and authors. Writing an article published in QRCA VIEWS is a great way to earn free publicity and expand your reputation to your clients and throughout the industry. Please contact Joel Reish ( for more information.

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