Connections

June 2017
Vol. 16, Number 5

Management News

Conference News

Chapter News

Committee News

SIG News

Member News

grey calendar iconRemember to check out the QRCA calendar of events
for upcoming Chapter events

Minnesota Chapter Gets Design Tips from the Expert

Jean Nordgren, jean@gomarketnetworks.com

Sidney CleweOn April 28, Sidney Clewe of Insights Lab in Denver, Colorado, taught Minnesota “qualies” how to combine research and design for creating visual presentations of their research findings. After Sidney presented her talk, “Think You Aren’t a Designer? Practical tips to give your reports more visual appeal,” to the chapter, I wasted no time in successfully applying her tips to my reports. Here are a few examples:

  • The Noun Project (thenounproject.com). The Noun Project is the place to find all things icon. I snooped around on my first visit and within five minutes paid for an annual subscription. I’m using it all the time! I find it most useful to highlight key information or differentiate findings in my reports.
  • Follow the guideline of the "rule of thirds." The rule of thirds has impacted my report-writing by making my reports more dynamic. Previously I might have shown a section slide with a photo centered below a header. Now, I’m paying attention to the "rule of thirds" to create more movement and flow in my reports.
  • Increase the “white space.” In my reports, this has provided both more emphasis on the content and breathing room to let the relevant information sink in.
  • Avoid the use of default settings — such as standard shapes, shadows and “expected” stock photos. Specific settings have made my reports more unique and more visually appealing.
  • Also, I’ve changed my headings so that they tell the story about the slide below rather than just relying on the content.

Sidney encouraged the Minnesota members to look everywhere for design inspiration — noting things you like, and taking the time to think about why you like them. She shared that Google and Pinterest are her “go to” places for design inspiration.

So, what’s next? After applying Sidney’s tips to a few reports, I’m encouraged to learn more about the elements and principles of design to enhance my report-designing skills.

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OHINKY Chapter Hosts Caroline Volpe for an In-depth Look at Respondents' Perceptions

Sharon Laukhuff, slaukhuff@laukhuffconsulting.com

The June 16 OHINKY Chapter Meeting will feature Caroline Volpe from Compass Market Research reprising her highly praised 2017 conference presentation: "In Their Eyes: How Respondents' Perceptions Can Help Us Improve the Research Process."

How do we as researchers compete for time? It has become an ADHD world — Vines are six seconds, Tweets are 140 characters, hitting the “like” button takes less than one second. But, we as researchers often ask people to share with us 60 minutes or more of their time.

On top of this, screening criteria are becoming more and more specific and specialized, limiting our pool of potential respondents. While every respondent is important, this makes them all the more valuable. So how do we make sure that we truly capture respondents’ attention, get them excited about participating, and ensure that they stay engaged throughout the research?

The insights gleaned from this research will shed light on the respondent perspective about qualitative research, to help us understand how we might change our approach to ensure that respondents have the best possible experience. As a result, this will enable us to capture the deepest insights and provide the maximum value for our clients. Be ready — this will be an interactive presentation.

Plan to attend this wonderful local opportunity to learn and network with your QRCA colleagues! The event is set for Friday, June 16, from 11:30 a.m. to 1:30 p.m., at Various Views Research, 11353 Reed Hartman Highway, Cincinnati Ohio 45241. Member registration is $25; reserve your place now on the QRCA site.

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Philly Chapter Summer Social Coming Up July 27

Elizabeth Marconi, elizabeth@catapultmarketinggroup.com

Our annual QRCA Philadelphia Chapter Summer Social is approaching, and we'd love you to join us for a night on the town. It’s the time of year when we let our hair down, pop bottles of something chilled, and forget about those client emails.

We will be gathering on the second floor of Revolution House in Old City, with areas partitioned for indoor and outdoor use — weather permitting. The event will be pay-as-you-go. Happy Hour food and drink specials last until 7 pm. A full menu is available all evening.

Our Summer Social is always a highlight of the year and an excellent opportunity to reconnect with colleagues in a fun, casual environment. The evening will be primarily social, but we will have plenty of time for informal chit-chat about the state of our business, trends we see in qualitative, and anything else that’s on your mind. Partners/spouses and non-client guests are welcome (if they can handle a dash of esoteric QRC jargon peppered into the conversation).

The Details:
Date: Thursday, July 27
Time: 6:00 – 9:00 PM (happy hour specials until 7 p.m.)
Location: Revolution House (second floor), On the corner of 2nd and Market Streets
URL: www.revolutionhouse.com
Cost: Pay-as-you-go
RSVP by Wednesday, July 26 to KarenZimmermanResearch@gmail.com

We hope to see you there!

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Rocky Mountain Chapter to Host Networking Lunch

Sidney Clewe, sclewe@insightslab.co

Please join us for a fun, social, networking lunch in downtown Denver on Wednesday, June 21 from noon until 1 to 1:30-ish.

If you are interested in attending, please email Sidney at sclewe@insightslab.co so she knows who to expect at the lunch. (The lunch spot is so delicious, she will likely be there on her own if no one RSVPs... but it would be way more fun with some company!)

If you know of any researchers who would be interested in meeting other Denver area QRCs, please forward this along! And, if you happen to be in town for business, please let Sidney know and join in too!

The location will be Crepes'n'Crepes in Writer's Square — 1512 Larimer Street, Denver, 80202. This is a quaint, delicious French restaurant with a menu that will make your mouth water. Be very careful to not go to the Cherry Creek address — Google seems to like to bring that location up on the top of the list so double check you're heading to the right place! If this happens, I can entertain colleagues while we wait for your arrival at the Larimer Square location with stories of botched lunch dates due to Google’s affection for that Cherry Creek location.

**This is a free event and attendees will be responsible for their own meals.

Also, a calendar of events is in the works for the Rocky Mountain region, so please keep your eye out for that. It will include networking lunch dates for Boulder, the northern side of Denver as well as for the south side of Denver in order to accommodate those coming from different parts of the region. There will also be dates for happy hour events and our educational meetings. It will be an important notification that you won't want to miss!

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