Inaugural Meeting of the International Chapter Convened March 3-9
Ilka Kuhagen, firstname.lastname@example.org
With more than 30 attendees from 12 countries around the globe, the newly re-formed International Chapter held a very successful first meeting!
Samantha Loggenberg from South Africa presented “Post Apartheid Consumerism in South Africa,” showing how various forms of freedom have influenced consumption in South Africa, as well as how these trends have evoked changing psychographics.
While this presentation was based on South Africa, it had resonance with lots of our members who saw similarities in their own countries even though in a different context. Participants asked questions throughout the presentation and an interesting discussion was sparked on the idea of humanizing brands, conspicuous consumption and taxi-ethnography!
There was an active meeting and greeting platform of old friends and new QRCA members getting to know each other. It was very useful to hear about each person there, starting to get to know a little about everyone, creating new and building on relationships. Members were excited to hear about the changes and why this chapter had been re-formed and what it seeks to do. The idea of having a chapter for international-based members – plus anyone else who is interested in developing relationships with international members – proved to be very popular. International members want to meet with their North American colleagues and exchange thoughts and experiences.
“Fascinating to hear about marketing in another country, so different from ours. It makes me reflect even more on internal differences in the places where we live.”
“I came away with a far better understanding, but also awareness of the kinds of things that I don't know.”
The meeting took place over an extended couple of days to allow everyone from any time zone and with any scheduling limitations to listen to the audio presentation and view the slides and commercial videos in a Forum format.
Thank you Focus Forums for hosting and sponsoring this event!
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