connections conference news

May 2014
Vol. 13, Number 4

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

QRCA 2014 Annual Conference – First Look at a Great Program!

Frankie Johnson, Marketing Committee,

Just in case you weren’t already convinced that New Orleans is the place to be for any self-respecting QRC, October 15-17, along comes the best line-up of topics and speakers ever assembled. (We think so!) Thanks to your conference chairs, Jabby (Jay Zaltzman and Abby Leafe), and their hard-working speaker committee (Ben Smithee, Susan Abbott and Jeff Walkowski), this year’s program provides inspiration and ideas for building your business, along with great opportunities to learn about the latest tools.

See below for the list of presentations; it’s going to be hard to choose! Visit for more detailed information about each session.


Build Your Business through Partnering and Collaboration (Topic Immersion):

  • Anne Hooper: Get More Business by Partnering with a Full Service MR Firm
  • Layla Shea: Collaborating to Build Your Business

Martha Guidry: Leveraging Your Sweet Spot to Build Your Business
Glen Naphy: How to Squeeze 100 in 50
Frankie Johnson: Every QRC Needs a Great Website – Build One!


Adapting to the Brave New Research World (Topic Immersion):

  • Jeff Etherton & Regina Szyszkiewicz: Keep the Good Times Rolling:  Adapting to Changes in the Qual Landscape
  • Liz Van Patten: The New Qualitative Research: Finding the Pony

Deanna A. Manfredi: How Neuromarketing and Cognitive Science Are Transforming Market Research
Stephen Heffernan: Do You CRQ?
Beth Thompson: Leveraging Qualitative for CX
Jon McNeill & Claudia Camerino (guest presenters): Me, My Selfie and I: A 21st Century Look at Collaborative Ethnography
Nikki Lavoie: EQ is the New IQ: Why Improving it Unlocks the Irrational Behavior You've Been Looking for
Thomas Rich: Leave the Gun. Take the Cannoli. Using Tradeoff Analysis to Strengthen Qualitative Analysis and Reports.


Multi-Cultural QRC Issues: Where Do YOU Stand? (Topic Immersion)

  • Isabel Aneyba: Making Your Research Pay Off in Latin America.
  • Valerie Esqueda: Do You Speak "Multicultural"? Being a Voice in the "Total Marketing" Wilderness.
  • Janet Brocklesby (guest presenter): Does the Practice of Qualitative Research Transcend Culture? A New Zealand Perspective

Lisa Bertelsen (guest presenter): What's in a Name? Turning Product Naming into More than a Hunch
Ilka Kuhagen: Ideation – Mobile and Online
Ted Kendall: Sometimes it Takes a Village – Practical Lessons for Conducting Communities
Holly M. O'Neill: Turbo Charge Your Online Qualitative with Online Projectives and Exercises!
Naomi R. Henderson: Three Tigers to Be Tamed: Problems & Solutions in Focus Groups
Len Ferman (guest presenter): Leveraging Qualitative Research for Breakthrough Innovation

Shaili Bhatt & Kat Figatner: #MRX Disruption! Google Glass in Qualitative Market Research: What You Need to Know
Pam Goldfarb Liss: Mobile, Smobile: How to Get In-Context Without In-Your-Face?


Lauren St. George: The Power of Visuals: Telling Complex Research Stories Simply
Carol Kauder: Don't Take My Word for it: A Journalist's Guide to Bringing Presentations to Life with Quotes and Video
Ricardo Lopez: Producing Stunning Presentations Using Adobe Creativity Tools
Michelle Finzel: Speak-Easy: Public Speaking Made Easy

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2014 Conference Sponsorship Committee’s New “Demo Connections”

Katrina Noelle,

The 2014 Conference Sponsorship Committee is looking forward to a fantastic Marketplace in New Orleans this October, and we are in the process of confirming our loyal Sponsors and Exhibitors as well as welcoming some new Sponsors this year.

New this year: All Platinum and Gold Sponsors as well as all Exhibitors are being given the opportunity to apply for one of our new Demo Connections time slots.  Demo Connections is a new opportunity to give four pre-selected Sponsors or Exhibitors a chance to give a 30-minute demo to conference attendees on Wednesday morning before traditional exhibiting hours and non-programmed convention scheduling. These demos will be an opportunity to learn more about new products or services that help QRC professionals improve or enhance their offerings. When booking travel to QRCA 2014, please make plans to attend these new sessions on Wednesday morning!

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Check Out the AQR/QRCA Worldwide Conference on Twitter

The AQR/QRCA Worldwide Conference on Qualitative Research was an amazing success! Check out the highlights on the Twitter feed. Contribute to the comments by using #aqrqrca when tweeting.

Members also posted photos on QRCA's Facebook group. Check them out and post your own!

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