connections chapter news

November 2014
Vol. 13, Number 9

Remember to check out the QRCA calendar of events
for upcoming Chapter events

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News


QRCA DC Metro Chapter Presents Neuroscientists on November 14

Barbara Gassaway,

washington dc logoDon’t miss the DC Metro Chapter’s November meeting!  Register now to attend the lunch seminar on November 14 in-person, or via FocusVision. Details below.

In recent years, neuroscience has made great strides in the understanding of how the brain works and how this can be applied to predicting human behavior.  

In his upcoming presentation, Dr. Hirak Parikh (Neuromarketing Labs, Germany) will describe how the emerging science of measuring brain activity can benefit all kinds of market research. Dr. Parikh will explain how neuro-feedback can be utilized to translate brain activity into emotions and talk about how this capability can enhance the qualitative market research. Dr. Parikh and his colleague, Dr. Amit Patel (Medical Marketing Economics, USA) will also present a case study comparing traditional research methods with the new technique of neuropricing for an ADHA medication. They will show how by simply measuring the brain’s response to the presentation of a price, it is possible to predict what subjects are willing to pay.

Friday, November 14, 2014  
11am - 1:30pm

Presentation: Neuro-Feedback: A Case Study Comparison to Traditional Research
Presenters: Amit Patel & Hirak Parikh, Neuroscientists

Members $25, Non-Members $35, includes refreshments & lunch
Focus Vision $25 ~ QRCA Members Only
Credit Cards accepted only through Paypal account

Observation Baltimore, 5520 Research Park Drive, Suite 200, Baltimore, MD
21228, (410) 332-0400,

Sydney Slavin ~
Barbara Gassaway ~

About the speakers:

amit patelAmit Patel's primary area of expertise is market research techniques focused on custom quantitative research designs. He develops and coordinates market research that supports complex pharmaceutical business issues including pricing, reimbursement, positioning, and segmentation issues. Amit conducts market research in a broad array of therapeutic areas including oncology and orphan diseases. His experience includes developing monadic research designs, path analysis, conjoint designs, and conducting latent variable analyses (e.g. structural equation modeling). Additionally, Amit has assisted bio-pharmaceutical clients in examining market sizing and price for their products; tracking product sales for sales force planning and effectiveness; examining consumer loyalty toward product brand names, and assessing factors that influence product switching. He has published in the areas of price controls, customer relationship marketing, marketing ethics and policy, and cross-cultural communication. 

Amit currently serves on the Advisory Board for Research in Social and Administrative Pharmacy and has served as a reviewer for several scholarly journals. He is also an adjunct faculty at the School of Pharmacy, University of Mississippi, USA and Manipal University, India. Amit regularly teaches classes in the School of Pharmacy and also advises graduate students in their thesis and dissertation research projects. He holds a Bachelor in Pharmacy from the University of Mumbai MET Institute of Pharmacy, an MS in Pharmaceutical Marketing from St. John's University New York, and a PhD in Pharmaceutical Sciences (emphasis - marketing) from the University of Mississippi.

hirka parikhHirak Parikh, PhD, is currently a principal scientist and partner at The Neuromarketing Labs, a firm that uses innovative methods from neuroscience to solve marketing, pricing and advertising questions. He leads business and research development in the US focusing on the pharmaceutical, automotive, retail and fashion industries. He is a neuroscientist and engineer by trade with 14 years of academic and industry experience. He has an active interest in applied neuroscience, and especially in the allied field of neuroeconomics.

Hirak obtained his PhD in Biomedical Engineering from the University of Michigan - Ann Arbor in the field of neuroengineering. Additionally, he earned Master's degrees in both Electrical Engineering and Biomedical Engineering at the University of Michigan, Ann Arbor. From 2009 to 2013, Hirak was the senior scientist and group leader for product development at Neuronexus Technologies (now a part of Greatbatch) in Ann Arbor, Michigan.


Friday, January 16
Online Platforms for Qualitative Research
with Jim Bryson of 20/20 Research

Back to Top


Eastern Canada Chapter Meets at NOLA

Marc-André Leduc,

A few members of the Eastern Canada chapter were able to meet over coffee and beignets at the world famous “Café du Monde” during the morning not so “Healthy Connection” :-). Of course, the beignets that were lurking under that mountain of powdered sugar were absolutely delicious.

Throughout the conference and during the healthy walk/breakfast, we discussed the importance and value of volunteering to get the most out of our beautiful organisation. Maryse Hudon (wearing red shirt in photo) has also raised interest and was accepted as the new Co-Chair of the Eastern Canada Chapter. Marc-André Leduc will step down to focus on his role on the QRCA Board of Directors. Of course, Pascal Patenaude remains Co-Chair and continues to share his positive energy with our members. Please join us in welcoming and congratulating Maryse on her new and official involvement. 

First item on the list: many members and non-members from the Eastern Canada chapter got together on November 6 to combine a luncheon with the next QRCA Qcast with Jay Zaltzman.

easter canada chapter

Back to Top


Texas & Friends Chapter November 14 Event: “Think Like a Futurist”

Mike Courtney, Texas & Friends Co-chair,

texas and friendsRegister now for the QRCA Texas & Friends Chapter meeting: “THINK LIKE A FUTURIST WORKSHOP” on Friday, November 14, at ConneXion Research in Houston, TX.

This interesting topic will be presented by Dr. Peter Bishop & Dr. Andy Hines, University of Houston’s Graduate Program in Foresight.

This workshop will teach you how to:

  • Systematically deal with change
  • Create scenarios that describe alternative futures
  • Develop visions and plans for influencing those futures

CONNEXION RESEARCH, 5433 Westheimer Rd, Ste. 870, Houston, TX 77056
FocusVision available for remote viewers

Friday, November 14
12:00 - 5:00p.m. CST (6 hrs behind UTC/GMT)

  • 12:00 on-site lunch included
  • 1:00 workshop begins

Optional happy hour afterwards

$25 USD for QRCA members and qualified non-members
$15 USD to attend via FocusVision
Pay Pal through Mike Courtney: or bring cash or check (payable to QRCA)

By Thursday, November 13, to or This gives the chapter a general idea of how many to expect; last-minute attendees are welcome. Please invite guest colleagues!

Back to Top


Non-Virtual Chapter Meeting

Julia Spink,

Members of the Virtual Chapter had the wonderful experience of meeting up in person at the QRCA Annual Conference—for the rest of the year we only meet virtually (as the Chapter name hints!). It was great to have a face-to-face discussion and then to chat further during the conference.

We gave an extra warm welcome to Andrea Krueger, our newest member, who attended thanks to winning one of the two Global Outreach Scholarships.  

Pictured below from left to right are Thomas George, Layla Shea, Manuela Fletcher, Andrea Krueger, Graciela Braniff, Julia Spink, Isabel Aneyba, Astrid Velasquez, and Ilka Kuhagen. Not pictured is Shigeru Kishikawa. Among us we spanned the globe, including New Zealand, Japan, India, Germany, the UK, Brazil, Mexico, and Canada—a very multi-cultural gathering!

non-virtual chapter

Back to Top


Virtual Chapter Meeting on November 27

Julia Spink,

We are delighted to announce a very interesting topic for our next meeting, which will take place on Thursday 27 November. We will be notifying those registered for Virtual Chapter meetings shortly: if you would like to join in but are not registered, please drop a note to Julia Spink at

Summary of Presentation

Born and evolved from the AQR/QRCA Budapest conference, this paper attempts to look at the differences and synergies between three “emerging” markets, that of India, China and South Africa. The primary focus of the paper is on how various forms of freedom have impacted consumption in these three countries, as well as how trends have evoked changing psychographics.

This paper also has a look at up-gradations mediated by the social context. The fascinating ebbs and flows of each context are then pulled together to answer the big question ... SO what? What could this all mean to us as Qualitative Researchers? This paper is a unique collaboration from all three markets and certain to have something to tantalize the palate of both the novice as well as astute researcher. 

The lineup of fantastic speakers is...

  • Samantha Loggenberg from South Africa
  • Raji Bonara from India
  • Jinghuan Liu Tervalong from USA

Definitely one to not be missed!

Back to Top