Getting to Know Your Board
Laurie Tema-Lyn, email@example.com
Please join me in my kitchen. It’s cozy in here. Smell the garlic and onion sautéing! The last of my garden chilies are hanging here on braided twine to dry. The tomatoes are slowly ripening in bags. Something fresh and delicious will be on the menu tonight!
Zippers the cat is curled in her bed watching the koi in the pond outside the living room glass doors. NPR is playing in the background.
My husband Ron (story-teller and personal historian) is in his studio outside the main house. Our quirky country home (circa 1742) just isn’t big enough for our two respective businesses to reside together!
Practical Imagination Enterprises is the third floor of our residence, with an expanded view of sky, treetops, squirrels and birds; perfect for dreaming big and program planning.
I thank my blessings every day for my family and friends. My new love is 14-month-old granddaughter Luciana.
I’m also grateful for my fascinating work, and the many worlds intellectually and physically my work has taken me. This quarter’s excursions included future bathroom fixtures, women’s fashion, loyalty travel cards and retail deals.
My path to market research gave me a wide angle perspective with careers in direct marketing advertising (Rapp Collins) to creative problem-solving (Synectics) to founding a bi-coastal innovation consulting company (IdeaScope).
In fact, it was an IdeaScope client who catalyzed my path to qualitative market research, asking if we could apply the creativity techniques used with his internal teams to uncover insights and ideas from their product users.
At that time qualitative research was rather limited, running through a laundry list of probes in face-to-face focus groups or in-depth interviews.
Drawing upon our consulting experience, we developed new quali models, with a toolbox of activities: doodles, metaphors, analogies, theater improvs, meditation and projective techniques.
These methods proved deeply revelatory to our insight gathering; and to our research participants, who often left these “focus groups” feeling they learned something about themselves as well.
Fast-forward to the present. I formed Practical Imagination Enterprises in 1995. My work continues with Co-Creation programs, Shopalongs, Ethnographic Immersions and Trend tours topping the bill. The work constantly evolves with new digital tools and technologies and collaboration with QRCA colleagues.
I relish my ability to stay an entrepreneur and satisfy my curiosity about what makes us tick.
I get to make a living doing what I love and am able to give back to our community as well.
I have been honored to serve many years on the editorial team of VIEWS and as Co-Chair of the Philadelphia Chapter.
I am now excited having the opportunity to draw upon my experiences and serve on the QRCA Board.
If you are coming out to my neck of the woods (don’t be afraid, New Jersey really is “The Garden State!”) let me know and we’ll cook up a delicious meal together!
Until then, do let me know how I can be your voice on the Board.
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