connections member news connections member news

November 2016
Vol. 15, Number 9

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

Seeking Nominations for Maryanne Pflug Spirit Award

Marta Villanueva,

Friends, once again we have an opportunity to honor a truly outstanding QRCA colleague.

The Maryanne Pflug Spirit Award has been presented each year since 2003 to honor the memory of a cherished member, Maryanne Pflug, and her contributions to QRCA. This award is intended to uphold and celebrate QRCA’s cultural heritage of collegial commitment to the organization and its members.

As the most recent recipient of the Maryanne Pflug Spirit Award, I am humbly honored to call for nominations from the membership for the next Spirit Award recipient. The winner will be announced at our upcoming conference in Los Angeles this January and will receive our accolades plus the infamous Maryanne Pflug Spirit Award trophy — a HUGE martini glass — in honor of her favorite drink!

Even if you did not know Maryanne, you can help. Please take a moment to think about a QRCA member who exhibits the qualities and characteristics that Maryanne embodied: friendliness, creativity, commitment to QRCA, leadership, optimism, humor, mentorship, a passion for life, and unconditional positive regard for all. Do you have somebody in mind? Please nominate her or him!

  1. Nominations must include a statement (50-75 words will suffice) explaining the QRCA member’s qualities and why he/she deserves the award. Think of your statement as a testimonial.
  2. Nominations must be submitted to by Thursday, December 1. A committee consisting of past recipients of the award will review the nominations and select the winner.
  3. Each member must submit her/his own separate nominating statement. Saying, “I nominate him/her too!” will not suffice. Also, it doesn’t help to simply copy somebody else’s nominating statement. Have it come from your heart!

Please also note:

  • You may only nominate one person in any given year.
  • You may resubmit a nomination from a past year if you wish.
  • The award recipient need not be in Los Angeles to win.
  • Prior recipients are not eligible to be nominated.
  • To spread recognition throughout the membership, the President’s Award and the Maryanne Pflug Spirit Award recipients will not be the same.

Please help us salute a special QRCA colleague who perpetuates that unique spirit and energy Maryanne brought to QRCA!

The Maryanne Pflug Spirit Award Committee:
Marta Villanueva
Farnaz Badie
Manuela Fletcher
Lloyd Harris (in memoriam)
Marty Johnson
Ilka Kuhagen
Linda LaScola
Pat Sabena
Susan Thornhill
Kate Wagenlander
Jeff Walkowski
Jay Zaltzman

Back to Top


Isaac Calvert

Malebo Lesejane

Pi Wen Looi

Hanna McIntyre

Ron Schechter








Noor Kutubul Alam Siddiquee

Meet Our New QRCA Members!

Isaac Calvert

I conduct ethnographic studies on the philosophy of education, focusing on pedagogy, with the aim to improve the face-to-face, human dimension of teaching and learning. My pursuit of this goal has led me to study teaching methods from Polish violin-making shops to orthodox yeshivas in Jerusalem. In short: teaching, and improving that teaching, is my passion.

Malebo Lesejane

Dumela, QRCA! “Dumela” means “hello” in Setswana, one of South Africa’s many official languages. I am Malebo. I have 12 years of experience in the marketing industry, 8 of which have been in research. I was introduced to qual when I worked as a junior strategist at Lowebull Advertising in 2005… and I’ve been in love ever since! I currently run a boutique agency that specializes in ethnography. We conduct studies across the African continent with extensive experience in the skin- and hair-care categories.

I am an introvert, so I prefer to be in the background (and am pretty good at the background stuff too!), and have an awesome network of well-versed qualies. When I’m not working, I’m spending time with my 8- (going-on-18) year-old son, who is my joy and pride. I look forward to interacting with you all, and am hoping to learn and be inspired to be a better quali!

Pi Wen Looi

Hello everyone! I’m Pi Wen Looi, Founder and President of Novacrea, LLC, in Sacramento, California. We are a research and consulting firm specializing in employee engagement surveys, focus groups, action planning, and meeting facilitation. I’ve attended a few Bay Area QRCA chapter meetings and I’ve always enjoyed meeting fellow researchers and learning new qual skills. I look forward to getting to know you, sharing ideas, and learning new skills.

What I like to do: read, yoga, bike, and take photos (people, shadow, and the skies)
What I’m reading: The Founder’s Mentality by Chris Zook and James Allen
Where I went to school: Ohio University, PhD in Applied Quantitative Psychology
Qual or Quant: I do both. I like data and I love stories!
People describe me as: flexible and creative

Tweet me @novacrea or email me at

Hannah McIntyre

My name is Hannah McIntyre and I graduated from Spring Hill College in May 2016 with a B.A. in Communication Arts with a concentration in Public Relations and Advertising. A few months after graduation, I began working at Market Dynamics Research Group, a market research consultancy in New Orleans, with a focus on advertising, brand, and product development research in a variety of industries. I was interested in joining QRCA for its networking and educational opportunities.

Ron Schechter

I am a Strategic Marketing and Business Development Consultant to pharmaceutical and medical device companies, with more than 20 years of experience in strategic marketing research with Merck, Schering-Plough, J&J, others, as well as consulting-side experience with several agencies.

In 2007 I founded International Team LLC, a global healthcare consultancy that provides strategic marketing research and analytical support services to major pharmaceutical and medical device manufacturers across therapeutic categories, with expertise in global qualitative MR. I have also taught pharmaceutical market research best practices to the staff of a major pharmaceutical company, and as a guest lecturer at the Wharton School of Business.

Most of my experience has been in global, with numerous MR studies in Brazil/Latin America, Europe, and emerging markets. Besides English, I fluently speak French, Italian, Portuguese, and Spanish.

I earned an MBA from Bocconi University in Milan, Italy, and a B.S. in Economics cum laude from the Wharton School of the University of Pennsylvania.

I live in Princeton, New Jersey with my family. For fun, I enjoy walking, playing chess, studying languages, and traveling.

Noor Kutubul Alam Siddiquee

Noor Kutubul Alam Siddiquee is an anthropologist by training. He completed his Bachelor’s and Master’s degrees from Jahangirnagar University in Bangladesh, and he is currently working at Disaster Management Watch (dm.Watch) as a Research Associate. He is also a Research Fellow at Centre for Genocide Studies, University of Dhaka. He has approximately 5 years of experience with many national and international organizations in full time, part time and voluntary positions. Before joining dm.Watch, he worked with Bangladesh Institute of Social Research Trust; James P. Grant School of Public Health, BRAC University; RED-BRAC; and Plan International Bangladesh. His primary areas of interest are peace-building and conflict resolution, refugee crisis management, sexual and reproductive health, women- and gender-related issues, and governance. He has spent most of professional life researching sexual and reproductive-health related issues; gender issues; sexuality; and water, sanitation, and health issues. While Siddiquee is basically a qualitative researcher, he is also professionally sound in quantitative research. He is fluent in using data analysis and management software like SPSS, Atlas-ti, Epi Info and MS Packages. He is also a professional user of EndNote referencing software.

Siddiquee’s overall skills and expertise include proposal development; report writing; study design; tools development; field supervision; data collection; managing and analyzing both qualitative and quantitative data; developing IEC materials; and team management. He has successfully participated in two international short courses on sexual and reproductive health and rights issues and Atlas-ti. He is also the Country Representative and Youth Advocate Against Hunger at Global Youth Forum for Food, Agriculture & Land (GYFAL).

Tomaso Vido de Zaccaria

I graduated in 2012 as a communication psychologist. I have been working as a Usability and UX specialist since then, acquiring a specific know-how in eye-tracking methodology and qualitative research methods. I perform several types of studies including product tests, user testing, shopping experiences, and automotive and sport research. I work primarily in Italy, but also in several other European countries.

I love sports and I have been practicing many disciplines since I was a kid. I hope to get in touch with many professionals throughout QRCA in order to enhance my expertise and to get interesting opportunities to cooperate with other fellow researchers.

Back to Top

A Letter of Thanks

Kate Wagenlander Watson,

Special unending, overwhelming and sincere thanks to Sidney Clewe, Elizabeth Marconi, Beth Preece, and Anya Zadrozny for their generous hearts and keen interviewing and analytical skills.

I approached all four of these ladies this past February to see if they might be interested in participating in a pro bono qualitative research project for Casting for Recovery, a breast cancer charity of which I am a board member. Before I explained the massive scope of the project they all said yes, which just amazed me.

They conducted 50 one-hour, one-on one-interviews among 6 different stakeholder groups including national staff, board members, donors, volunteers, and breast cancer survivors who had participated in a Casting for Recovery retreat. They then created a brilliant deck that is being actively used to shape the future of Casting for Recovery’s strategic plan. Shenanigans.

I am humbled and overwhelmed by their gift of time, compassion, and smarts. This gift was so large and so meaningful that I know words cannot capture the level of gratitude I feel in my heart.

Thank you, ladies, for the insanely positive impact that your time and analysis will have on the lives of so many breast cancer survivors and the future health of Casting for Recovery.

Forever in your debt,
Kate Wagenlander Watson

“CFR proves to you that life can continue to offer you new adventures and experiences, and that having cancer doesn't have to limit you but can even open up more wonderful things. And you don't have to be afraid to try this, because you're joined by other wonderful women who are just like you — cancer sisters.” – Alumna

“These are women of all walks of life, in unique situations at different times in their life, yet they are still all in the same shoes. While the disease can be isolating, the experience of attending these retreats makes them feel that they are not alone.”
– Retreat Leader

Back to Top

You’re Invited to Participate in the GRIT Survey

QRCA members are invited to participate in the Q3-Q4 2016 GreenBook Research Industry Trends (GRIT) Survey which helps write the GRIT report.

The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession. This edition of the GRIT survey has been updated to include some of the most hot-button topics in our industry today, including marketplaces, artificial intelligence, and the use of non-traditional data sources for insight generation.

With your help, we can all better understand and adapt to our evolving research landscape. Would you give us 15 minutes of your time to take the survey and help make the GRIT report possible?

Take the survey.

The GRIT Report is designed to help all insights professionals better understand where the industry is heading, so they can make the right decisions for their organizations.

In addition to English, the survey is available in Chinese, German, Japanese, and Spanish.

In return for your participation, as soon as it hits the (virtual) shelves, GreenBook will send you a PDF copy of the full report, so you’ll be among the first to see it. Thanks for sharing your time and perspective.

Back to Top