November 2017
Vol. 16, Number 9

Management News

Conference News

Chapter News

Committee News

Member News

Welcome to These New QRCA Members!

Welcome, September new members!

Debbie Balch

As the CEO of Elevated Insights, Debbie focuses on helping clients understand and meet their target consumers’ needs. She brings 27 years of experience delivering strategic and creative qualitative and quantitative research approaches and a high level of consumer understanding to multiple industries. Debbie was trained on the client side, working in both brand management and marketing research for Procter & Gamble and PepsiCo. Here, she was grounded in marketing, branding, advertising, media, promotions, managing P&Ls, product development, innovation, crafting research plans, principles of questioning, moderating, and managing test markets. Since 1997, Debbie has consulted Fortune 100 companies, crafting and fielding consumer research to identify deep insights and link these to smart strategic action.

Debbie expanded her consultancy in 2015, founding Elevated Insights, a full-service research firm in expansion mode. Debbie now focuses on managing strategic client partnerships, training and developing research strategists, and overseeing a full-service research facility with a national recruiting division out of Colorado Springs. Elevated Insights utilizes hybrid methods, cutting-edge techniques, and regularly trademarks new research approaches. Elevated Insights' primary methodologies include ethnography/insights; hybrid qual/quant approaches; Elevated reADtions™ holistic ad testing; online immersions/netnographies; mobile Real-Time Retail insights; and SociaLinking®, using ethnographic understanding and social media to better link brands with unmet consumer needs.

In addition to research, Debbie is also passionate about music, dogs, and giving back. She shares knowledge, manpower, and profits through pro bono research, supporting Colorado Springs area causes, and by leading annual teams of volunteers to make a difference in impoverished villages in Northern Nicaragua.

Also Joining QRCA in September 2017:

Julie Altman
Story Street Research
Cambridge, Massachusetts
United States

Jerry Boswell
Northern Arizona University
Phoenix, Arizona
United States

Jeanne Corrigan
Mosaic Insight Group
Austin, Texas
United States

Amy Forsthoefel
Five Rivers MetroParks
Dayton, Ohio
United States

Shamaila Hassnain
Fatima Memorial College of Medicine & Dentistry
Shadman, Lahore Punjab

Ivuoma Kanu
Communication and Marketing Research Group Limited
Ikeja Lagos

Trang Le
University of South Australia

Zuleika Milan
Brooklyn, New York
United States

Ioanna Mitropoulou
Stohos Research
Athens, Attica

Varitta Ouiyamaphan
Los Angeles, California
United States

Bette Sheridan
Potomac, Maryland
United States

Erin Stilphen
Chadwick Martin Bailey Inc.
Boston, Massachusetts
United States

Patricia Van Veen
San Pedro La Laguna

Arielle Wiltshire-Scott
Decatur, Georgia
United States

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QRCA Membership Milestones

Congratulations to these members reaching milestone anniversaries in September!

10 Years

5 Years

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Review: JR Harris’ New Book Goes “Way Out There”

Joel Reish,

Way Out There, JR HarrisQRCA founding member, past president, and longtime stand-out personality, J.R. Harris, has written a book about his wilderness adventures, Way Out There: Adventures of a Wilderness Trekker. Many of you know of J.R.’s extreme adventures hiking alone into the deep wilds of earth’s every corner. Now, let Bob take you along on nine of his amazing excursions across four continents over a span of nearly 50 years.

As an avid backpacker myself, I thoroughly enjoyed Bob’s book. He doesn’t describe just the wilderness treks, but all of the dreaming, planning, logistics, and travel that are part of the overall trip. So he doesn’t just tell you about the trail, but also tells you about the area’s history, people, culture, geology, and geography; and he doesn’t just describe the scenery, but also conveys the fatigue, joy, fear, triumphs, comforts, and discomforts along the way.

Each of the nine journeys is its own chapter and is accompanied by a simple map to help you follow along. And the center of the book has several pages of color photos of wild places and wonderful people from J.R.’s many trekking experiences.

Pick up J.R.’s book and read about the time he hung from a frail rope over an icy raging river, and the time he took part in a shaman ritual on a mountaintop. Find out what it feels like to realize you are completely lost in one of the most remote corners of the world, and how four flat tires almost left him just a few feet away from a goal he had traveled 5,000 miles to attain. Here is a lively excerpt:

Leaping out into the darkness, I went into a crouch and spun around to make sure I wasn’t about to be jumped from behind. Nothing was there. I trained my headlamp in the direction of the last footprints I’d heard. From behind a clump of bushes, two eyes glowed in the headlamp beam. They were looking at me. They weren’t human. As I stood there, frozen, it started to move out from behind the undergrowth.

Spoiler alert: he survived ;-) From Mountaineering Books, 2017. Available on Amazon and in bookstores.

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Holly O’Neill’s Peruvian Mountain-Climbing Adventure

Holly O'Neill, Newport Beach, CA, and her husband, Douglas Grindstaff, recently visited Machu Picchu in Peru and hiked to the top of Huayna Picchu and Montana Machu Picchu. Holly said, “Wow, it is hard for me to put into words how adventurous and appreciative I felt climbing to the top of both these breathtaking mountains overlooking the impressive Machu Picchu citadel.  Standing on the peak at 10,044 feet altitude, I felt elated and fulfilled!”

Holly O'Neill, Machu Picchu

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Julie Cygan Diamond Leaving Ewald Consulting

Shannon Thompson,

I am both saddened and excited to let you know that Julie Cygan Diamond will be leaving Ewald Consulting the first week of December. Anyone who has had the opportunity to work with Julie knows that she is an amazing meeting planner with outstanding communication and negotiating skills who is always thinking of her clients and how to optimize their events. QRCA has had the good fortune to work with Julie since 2006 and she will definitely be missed. Julie recently got married and just sent her older daughter to college, so she has had some exciting changes in her personal life that have made her ready to embrace the next phase of her life.

Ewald and QRCA are very fortunate to have had Bridget Fox working on QRCA’s events since 2012; she will continue the great work that Julie has done to ensure that QRCA has successful events. We will also bring another experienced event planner to support QRCA. Allison Kindseth has 10 years of event planning experience and will bring her energy and ideas to QRCA starting right away so that we have plenty of transition time while Julie is still here.

I wish Julie and her family all the best as she embarks on new adventures! I am grateful for all she has done for QRCA and I am sure speak for all of you in saying that we will miss her. Please let me know if you have any questions.

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