connections chapter news

September 2014
Vol. 13, Number 7

Remember to check out the QRCA calendar of events
for upcoming Chapter events

QRCA Management News
Conference News
Chapter News
Committee News
SIG News
Member News

 

QRCA Now Has a Rocky Mountain Chapter!

Eve Halterman, eve@keystatmarketing.com

rocky mountain chapter qrcaHave you heard? It’s official — QRCA now has a Rocky Mountain Chapter! Four members conducted the kick-off meeting over lunch in Denver, Colorado, this August. Sidney Clewe is holding the reins as co-chair of the chapter with Ellen Steiner for this inaugural year. Long-term Colorado QRCs Christine Cook and Eve Halterman joined another QRCA veteran, Susan Sweet (recently transplanted from the Chicago area), in thinking through hopes and plans for the chapter.

First and foremost, we plan to stagger meeting locations during the year. Given that the majority of members seem to be scattered around the sprawling Denver metro and surrounding areas, we want to allow for attendance by the greatest number possible at each and every meeting — aiming for at least one “easy commute” for all on an annual basis! No promises regarding commutes, though...anyone who is familiar with Denver knows how much we’ve outgrown ourselves and how we are now experiencing traffic problems that rival much bigger U.S. metro areas!

We decided that our chapter meetings must be relevant and fresh — a no-brainer, right? We’re pretty sure nobody getting involved wants to attend meetings that are stale, boring, or de-motivating! We’ll look to innovate, share, and learn while incorporating fun during or after our meetings. Susan’s input and perspective as both a former member of another chapter and as a QRCA board member will be instrumental in helping shape the new Rocky Mountain Chapter. Of course, we look to other area members to get involved, attend our next meeting/event, and give their valuable input into how we move forward as a chapter. We are a work in progress, but we’re very excited about our future. We look forward to meeting up with other area QRCs at the annual conference to build interest in our new chapter and bring more members into the fold.

If you live/work in our area and have not yet heard from Sidney or Ellen, reach out to them via the QRCA website or sign up there for Chapter membership!

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Texas & Friends Chapter September 26 Meeting in Dallas: Sensors, Wearable Tech and Other New Tools

Mike Courtney, mike@aperioinsights.com

texas chapter qrcaDon’t miss the next Texas & Friends Chapter meeting in Dallas on September 26, 1:00 to 4:00 p.m., at Schlesinger Associates, 14241 Dallas Parkway, Suite 500, Dallas, TX 75254.

Thank you to Nancy Ashmore of Schlesinger Associates for providing our venue!

Sensors, Wearable Tech & Other New Tools

Presented by:
Carl Ott – VP Engineering with Aperio Insights
Mike Courtney – Founder of Aperio Insights

Do you get the “sense” that technology is impacting research?

One of the hottest areas in marketing research is the explosion in new technologies that help measure and track consumer behavior. Sensors and wearable devices add depth to traditional qualitative methods and allow researchers to capture details never before possible.

This session will be a primer on what’s new in sensors, wearables and other solutions that qualitative providers can use to enable “digital ethnography,” better shopper journey diaries and more robust observation analysis.

Some of the technologies we will cover include:

  • Beacons
  • Low power Bluetooth motion sensors
  • Wearable cameras (Narrative, Autographer and Google Glass)
  • Video and voice sentiment analysis
  • Retail analytics solutions, like video heat mapping
  • Eye tracking and other biometric tools

Attend in person or online. Examples of devices will be available to see and test. Come learn how the latest technology applies to your qualitative projects!

SPECIAL SEPTMEBER PRICING TO ENCOURAGE ATTENDANCE:
$25 in person or $15 via Focus Vision

You can register by emailing mike@aperioinsights.com or Kelly@HeatlyCustomResearch.com

See you there!

Save the dates for these upcoming meetings:

  • October 17: Annual Conference in New Orleans, Breakfast in Marketplace, 8:00 a.m.
  • November 14: Think like a Futurist, Houston, TX, 1:00 to 5:00 p.m.
  • December 5: Top UI/UX Testing Methods for Sites & Apps: Hands on Workshop, Dallas, TX, 1:00 to 5:00 p.m.

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