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September 2015
Vol. 14, Number 7

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Pharma/Healthcare Sig to Host Innovation in Gathering Patient Insights

Colleen Welsh-Allen

The Pharma/Healthcare SIG will host its third event meeting of 2015 Sept 24 at 12 EST.

In a world where people are increasingly empowered to take control of their healthcare, the growing use of mobile health devices and applications, including wearables presents opportunities for pharma to leverage this data for deeper patient insight.

Brian Mondry, Global Head of Digital Innovation for Kantar Health, gives an update on the evolving world of mobile and web-connected health technologies and how they are changing the field of healthcare market research.

This presentation will cover current and future innovations that can be especially relevant to gaining insights from the patient perspective. Attendees will see ideas on how these might be applied to address critical business decision-making.
Registration information will be available soon.

Pharma SIG members, get registration information here.

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