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|2012 The Worldwide Conference of Qualitative Research|
The conference discussed how conventional methodologies are increasingly being challenged, and showcase how new methods and technologies are being embraced as we look for more inventive ways of uncovering human truths and cultural insights that can help brands grow.
Creativity and Qualitative Research: Insights from the Renaissance
Please Mr President, can we have our focus groups back now?
Qualitative Researcher in the Early 21st Century: Renaissance Man or Networking Queen?
Curiosity, Circularity and Other Human Software
Beyond the Buzz: The REAL Story Behind Digital Tools and Their Impact on the Shopper Journey
Whose Context Is It Anyway?
Real People Real Pull
Consumers as Researchers: Can Mobile Get Us Closer To Consumer Truths?
Tracking the Purchase Process - Up Close and Personal
Hippies with Handy-Cams: Does Self-Collected Data Work at Music Festials?
Becoming a More Social Researcher
Supercharged Qual: How Academic and Contemporary Theories Can Increase Power to the Consumer Voice In Qualitative Research
The Rise and Rise of Hybrid Qualitative' Pecha Kucha
The Mirror DOES Have Many Faces - How Social Media Can Help Uncover the Hidden Nuances of the Youth Psyche
The Tale of the Script: A Global Collaborative Research Adventure
Qualitative Research at a Crossroads: Where to Now?
Ethics and Professional Standards in Mobile Qualitative
Self- Tracking: A Qualitative Catalyst
Trace Research - How To Find Out What People Are Really Thinking
Making Behavioral Economics a Qualitative Reality
Back to the Future? - Legacy of Dichter and 'The Depth Boys'
The Ego Era: Making It Work For Us
A "Tasty Challenge:" Seamlessly Intergrating Research & Innovation for a Leading Healthcare Brand
Beefing Up Our Roles as Researchers - Adding New Flavor to Research and Plate
Towards an Idle Simplicity of the Luxury
The Ethical Dimension – The Debate We Should Be Having About Behavioural Economics
How I Learned To Stop Worrying and Love Online Qual
The Evolution and Future of Projective Techniques in Online Research
Design Thinking Meets Qualitative Analysis