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|2018 Conference - Wednesday Full Schedule|
This page provides details on each scheduled session and other program highlights for Wednesday, January 24.
ICON KEY: Select a track icon for description
Exploring the complex nature of consumers, including recall vs. actual behavior, generational differences, and their impact on research.
Learning from other professions who listen to identify ‘truth’ – doing what we do but in a different way.
Investigating change in global conditions and/or audiences and the impact on research.
Strengthening our expertise with both core and emerging methods
Knowing and acknowledging our full self and biases that can impact the research process, analysis, and reporting.
Sharing new perspectives and/or techniques for leveraging technology in qualitative research.
Wednesday, January 24
8:00am - 6:00pm
8:00am - 7:00pm
Marketplace Open - Breakfast in Marketplace
8:30am - 11:00am
11:00am - 12:15pm
11:30am - 1:00pm
Lunch in Marketplace
1:00pm - 1:30pm
1:30pm - 2:30pm
Qually Award Finalist Presentations
2:30pm - 2:45pm
Break in the Marketplace
2:45pm - 5:15pm
5:30pm - 7:00pm
Wednesday Night Opening Reception in Marketplace