2018 Conference - Wednesday Full Schedule
2017 Wednesday agenda

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This page provides details on each scheduled session and other program highlights for Wednesday, January 24.

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Exploring the complex nature of consumers, including recall vs. actual behavior, generational differences, and their impact on research.

Learning from other professions who listen to identify ‘truth’ – doing what we do but in a different way.

Investigating change in global conditions and/or audiences and the impact on research.

Strengthening our expertise with both core and emerging methods

Knowing and acknowledging our full self and biases that can impact the research process, analysis, and reporting.

Sharing new perspectives and/or techniques for leveraging technology in qualitative research.

Wednesday, January 24

8:00am - 6:00pm


8:00am - 7:00pm

Marketplace Open - Breakfast in Marketplace

8:30am - 11:00am

Partner Spotlights

11:00am - 12:15pm

First-timers Event

11:30am - 1:00pm

Lunch in Marketplace

1:00pm - 1:30pm


1:30pm - 2:30pm

Qually Award Finalist Presentations

2:30pm - 2:45pm

Break in the Marketplace

2:45pm - 5:15pm

Keynote Speaker/Workshop

5:30pm - 7:00pm

Wednesday Night Opening Reception in Marketplace



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