2018 QRCA Annual Conference: Elevate & Cultivate

January 24-26, 2018
Phoenix Marriott Tempe at The Buttes
Phoenix, AZ USA

Elevate & Cultivate

The theme of the 2018 QRCA Annual Conference is “Elevate & Cultivate.” The conference will be hosted overlooking Phoenix, AZ, a city that has carefully cultivated itself and grown to the 5th largest US city. From high on the butte, we will overlook the city that’s been home to many Masters of their disciplines.


By December 21, 2017
Members: $945
Nonmembers: $1395

After December 21, 2017
Members: $1095
Nonmembers: $1545

Keynote Speaker: Naomi R. Henderson

Naomi Henderson, CEO of RIVA Market Research, started the firm in 1981 in her basement with an IBM typewriter and a two line phone. RIVA, now located in Rockville, MD, celebrated 36 years in business in June, 2017.

To date, more than 600 clients have been served by RIVA. Currently, full time staff members maintain that tradition of service in RIVA’s two divisions:

  • Research: Providing qualitative research services via focus groups, ethnographies, dyads, triads, and in-depth interviews.
  • Training: In conjunction with an alliance of trainers, RIVA conducts moderator training courses from Fundamentals to Advanced techniques and provides a Master Moderator certificate program.

Since 1964, Naomi has personally talked to more than 50,000 individuals conducting research for clients related to products, services, issues and advertising. She has been quoted in the New York Times, Forbes, the Wall Street Journal and American Demographics. In April, 2011 her book: “Secrets of a Master Moderator” was published to leave a legacy of lessons learned over 35 years of qualitative research experience. In 2015 the third edition of Secrets of a Master Moderator was published along with an electronic format. The textbook is used by multiple universities as part of their curriculum.

She holds a BA and an M Ed. in education and psychology from American University and is a licensed practitioner of NeuroLinguistic Programming [NLP], a technique that accelerates the collection of behavioral information. She holds certificates of completion in Synectics and Creative Problem Solving [using the Osborne-Parnes Model].

In addition to her work as RIVA’s CEO, she is a Master Trainer in the RIVA Training Institute, a division of RIVA that trains researchers in tested qualitative research techniques. She has written more than 9,000 pages of curriculum to cover research content for 11 courses. The Institute has trained more than 6,000 students to date in both public and custom trainings. She has led more than 5,500 QREs with a variety of demographics from teens to seniors; from housewives to CEOs; the extremely fit to those dying from HIV/AIDS; and from the homeless to lawmakers. She is also a licensed Master Coach.

Phoenix Marriott Tempe

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