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|2018 QRCA Annual Conference: Elevate & Cultivate|
Elevate & Cultivate will provide QRCs with the opportunity to focus on mastering the art and science of uncovering, and sharing, insights. How do we elicit deeper-level, decision-making insights and clearly convey them to help bring brands closer to consumers and their true moments of experience?
Prepare to expand your knowledge and collaborate alongside the best qualitative research professionals in the industry. Explore, learn, and share so you are equipped to elevate your game from beginning to end by cultivating skills in analyzing unstructured data and identifying optimal methods and techniques for eliciting rich learning that helps you succeed and makes your clients shine.
2018 Conference Co-chairs: Kendall Nash & Mark Sumpter
By December 14, 2017
After December 14, 2017
Additional Guest for Wednesday Welcome Reception $50
Keynote Speaker: Naomi R. Henderson
Naomi Henderson, CEO of RIVA Market Research, started the firm in 1981 in her basement with an IBM typewriter and a two line phone. RIVA, now located in Rockville, MD, celebrated 36 years in business in June, 2017.
She will be presenting: How Hard Can It Be? Moderating Effectively to Elicit, Identify, and Report Meaningful Insights
Both seasoned and novice moderators grapple with how to present data from qualitative interviews. The challenges do not diminish because of the number of years as a moderator, type of studies conducted or the relationship to a client. The key challenge is always: “How do I turn subjective data into insights to support decision making?”
Note: The QRCA Annual Conference sessions qualify for MRA’s Certified Professional Research certification.