Member of QRCA Logo Usage Policy and Trademark

The following terms constitute a legal agreement. Your use of any QRCA Logo serves as your agreement to use the QRCA logo only when and as described in these QRCA Logo Usage Standards and in strict compliance with QRCA Visual Standards Manual. In the event of a dispute over the use of any logos referenced herein, the judgment of QRCA shall be final.

QRCA revised the logo in 2016 after a previous rebrand in 2009 from the original logo that was created in 2002 and trademarked in 2003. To QRCA Members and others alike, it has become an important part of the QRCA brand equity.

QRCA has also created three special logos for use by: QRCA Members, QRCA Chapters, and Companies and individuals that support QRCA by advertising in our publications or Exhibit/Sponsor our conferences and events. When an image like our logo is known around the world, it symbolizes not just our products and services but the excellence of our Members and, to some, the best in Qualitative Research. This is very good for QRCA and its Members, and we want it to continue.

Trademark law is very precise and QRCA has an obligation to protect its logos. If a trademark is not "protected" by its owner in the public domain it can lose its protected status. If this happened, anyone could use the logo without restriction, including in ways that could be detrimental to QRCA and its Members.

In order for QRCA to protect the integrity and impact of our logos, we need to maintain artistic control over what kinds of logo images are used and how they are used. We are trying to make the QRCA logos as available as possible as symbols for QRCA while protecting them as QRCA trademarks. Accordingly, the following is our policy on using the QRCA logos:

Member of QRCA Logo

QRCA has developed a special logo for use by its Members. QRCA encourages current Members who are in good standing to display the QRCA logo on their advertising, stationery and websites. However, use of the logo does not imply endorsement by QRCA, nor should the manner in which the logo is used imply endorsement of the Member or company.

QRCA Membership is by individual, not company. As a result, Member use of the QRCA logo is restricted to materials that clearly identify the individual, rather than the individual's organization, as being a Member of QRCA.

Companies with multiple employees may not use the "Member of QRCA" logo related to the company. Doing so misrepresents Membership in QRCA. The "Member of QRCA" logo is intended for use by individuals only. The "Member of QRCA" logo can be used by such companies only in ways that clearly identify the individual or individuals, rather than the individual's organization, as being a Member of QRCA.

Non-members, Members not in good standing, and Members who have not renewed membership may not use the QRCA logo under any circumstance. If you are unsure about your Membership status please call 651-290-7491.

The logo may not be altered in any way, with the exception of resizing the logo while maintaining its original proportions and within the guidelines outlined in this document.

If the logo is used electronically it must be in the color presentation as provided by QRCA. Otherwise the logo may be reproduced in black only.

The QRCA logo may be used by any current Member in the following media:

  • Stationery
  • Business cards
  • Advertising - in professional publications
  • PowerPoint, Flash, or similar presentation
  • Brochures and other Company promotional material
  • Websites
  • Email signatures
  • Use of logo in any other media (banners, signs, promotional items, etc.) or in any other manner must be approved in writing by QRCA Headquarters.

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