Association Logo Usage Policy and Trademark

The following terms constitute a legal agreement. Your use of any QRCA Logo serves as your agreement to use the QRCA logo only when and as described in these QRCA Logo Usage Standards and in strict compliance with QRCA Visual Standards Manual. In the event of a dispute over the use of any logos referenced herein, the judgment of QRCA shall be final.

QRCA revised the logo in 2009 from the original logo that was created in 2002 and trademarked in 2003. To QRCA Members and others alike, it has become an important part of the QRCA brand equity.

QRCA has also created three special logos for use by: QRCA Members, QRCA Chapters, and Companies and individuals that support QRCA by advertising in our publications or Exhibit/Sponsor our conferences and events. When an image like our logo is known around the world, it symbolizes not just our products and services but the excellence of our Members and, to some, the best in Qualitative Research. This is very good for QRCA and its Members, and we want it to continue.

Trademark law is very precise and QRCA has an obligation to protect its logos. If a trademark is not "protected" by its owner in the public domain it can lose its protected status. If this happened, anyone could use the logo without restriction, including in ways that could be detrimental to QRCA and its Members.

In order for QRCA to protect the integrity and impact of our logos, we need to maintain artistic control over what kinds of logo images are used and how they are used. We are trying to make the QRCA logos as available as possible as symbols for QRCA while protecting them as QRCA trademarks. Accordingly, the following is our policy on using the QRCA logos:

QRCA Association Logo

The QRCA logo is intended to be used only on QRCA publications, documents and QRCA websites and may not be used by QRCA Members, QRCA Chapters or others without prior written permission.

QRCA has developed a special "Member of QRCA" logo for the use of QRCA Members. QRCA Members are encouraged to use the "Member of QRCA" logo but may not use the QRCA logo.

QRCA has developed special "QRCA Chapter" logos for the use of QRCA Chapters. QRCA Chapters are encouraged to use the appropriate "QRCA Chapter" logo but may not use the QRCA logo.

If QRCA agrees to Co-Sponsor an event or meeting, QRCA will consider giving permission to the other organization(s) for the use of the QRCA logo on material related to the joint event. If permission is granted, it will always be in writing and the logo must be used consistent with QRCA graphic standards and usage requirements.

All other requests to use the QRCA logo will be considered on an individual case basis. If permission is granted, it will always be in writing and the logo must be used consistent with QRCA graphic standards and usage requirements.

To be valid, written permission must be on QRCA stationery and signed by QRCA's Executive Director or President.

The above terms constitute a legal Agreement. Your use of any QRCA Logo serves as your agreement to use the QRCA logo only when and as described in these QRCA Logo Usage Standards and in strict compliance with QRCA Visual Standards Policy. In the event of a dispute over the use of any logos referenced herein, the judgment of QRCA shall be final.


Please submit your information below. You will then be redirected to a page containing the link to download your requested logo.

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