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Looking for qualitative research professionals who specialize in concept testing?
The Qualitative Research Consultants Association (QRCA) has 635 QRCA members in this field, and we can put you in touch with them!
The goal of concept testing research is to determine the reactions of individuals to proposed products or advertising. If you’re looking to get feedback on new messaging or branding, launch a new product or service, enter new markets, re-brand, or if you’re considering a change in your marketing or advertising campaign, concept testing can help you tremendously by providing critical guidance.
Concept testing helps researchers, managers, executives and brand people to uncover perceptions, opinions, beliefs and desires about proposed concepts, ideas, products and services.
Why is concept testing important?
Concept testing provides insight for designing a more optimal product or service. When made actionable, concept tests allow you to laser focus on your products and priorities. Concept tests have the ability to improve your product, shift your priorities and increase your product-market match.
QRCA concept testing experts can help you set up a concept testing questionnaire to better reach your audience.
Key factors of a good concept testing questionnaire
Purchase a particular product:
Frequency of product use:
Uniqueness of a particular product:Very different
The QRCA can be put you in touch with other specialized research experts also:
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