Online Focus Groups
Looking for qualitative research professionals who specialize in focus groups? The Qualitative Research Consultants Association (QRCA) has 670 QRCA members in this field, and we can put you in touch with them!
Using qualitative research methods as the base, focus group research will uncover a group’s range of behavior and the perceptions that drive behavior with reference to specific products, services, branding concepts, ideas, design and more.
A focus group fosters group dynamics, which can be invaluable in uncovering feelings and attitudes, and can lead to surprising discovery and direction for a product, service or an intangible concept. Focus groups are also economical as compared to other forms of research such as surveys or in-depth interviews.
Focus group methodology also foster a deep understanding of the target group:
- Focus groups uncover a deep understanding of preferences or reactions to a concept, product or service
- Non-verbal communication within the group dynamic is keenly observed, leading to valuable observations and conclusions of both the group and the individual participants
- Attitudes, decision-making or rejection of a product or a concept can be observed
- Topics or products that are sensitive can be observed
- Focus groups deliver results in a relatively short time span
- Findings from other research sources can be confirmed or explored
Can you conduct a focus group yourself? Well, you can but you shouldn’t if you’re not a pro. QRCA experts are specially trained in focus group planning, setup and moderation. It’s a skilled discipline. QRCA specialists will:
- Handle the recruitment of participants
- Develop the questions, which typically fall into: exploration; engagement and exit
- Establish clear objectives for the focus group
- Set the timeline
- Identify, find and invite the participants
- Develop the script
- Ensure that a professional focus group moderator is on hand
- Pick the right location for the focus group
Focus group research results in descriptive results
Unlike quantitative research, qualitative methods have their roots in the social and behavioral sciences: anthropology; psychology; and sociology. So the results of qualitative research are descriptive rather than predictive. Focus groups can add a critical dimension to your research.
Focus group research can also help to develop parameters (i.e., relevant questions, range of responses) for a quantitative study.
QRCA experts can also help you with specialized qualitative research categories such as:
- Executive / professionals interviewing
- Usability research
- Focus groups
- Social media research
- Online methodologies
- On-site / field interviewing
- Telephone interviewing
- Panels and online communities
… and more
Are you a qualitative researcher? Learn about the benefits of a QRCA membership.
Search our database for experts in other areas as well.
Connect with a focus group specialist or moderator within two minutes!
No matter where you are, find an expert to help you today. Within the QRCA database there are 670 qualitative research professionals or moderators specializing in focus groups.