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- Online Qualitative Research & the DIY Craze: How it's Good, Bad & Always Changing (December 16, 2013)
by Tamara Kenworthy, PCM, PRC, On Point Strategies and Layla Shea, Upwords Marketing Solutions Inc.
Through an analysis of current Do It Yourself online qualitative trends, QRCA has provided an outline of the changes, as well as details about when DIY tools could be useful and what pitfalls to avoid when using them related to conducting research.