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The QRCA has many experts, case studies and spokespeople on a wide variety of qualitative research topics. We are a one-stop shop for any information you need for articles about qualitative research. For help with stories, to locate a category/topic expert, or for any other needs, please contact:
“Stay Curious” at QRCA’s Ninth Biennial Worldwide Conference (March 21, 2018)
The ninth biennial Worldwide Conference on Qualitative Research, presented by the Qualitative Research Consultants Association (QRCA) and the Association for Qualitative Research (AQR), is the world’s largest international conference focused solely on qualitative research and will be held May 16-18 in Valencia, Spain, at the Westin Valencia Hotel. Early registration rates are in effect until April 3, 2018.
Registration is now open for a conference program that has been expertly curated to offer the most thought-provoking and informative sessions — all speakers will be presenting new material, never shared before. The fast-paced, immersive sessions mean attendees will stay curious, absorbing the latest new thinking, and will come away with a fresh slant on the world of qualitative research. The details of the three-day program are on the conference website at www.wwqualconference.com.
The 28 elite speakers at the conference are qualitative research experts from across the globe and ready to share innovative ideas. Attendees will have a great opportunity to make new connections with international colleagues and connect with old friends to expand qualitative skills. The Thursday keynote address will feature Ian Leslie, best-selling author and former advertising strategist who now advises businesses on communication, storytelling and curiosity.
AQR and QRCA’s enveloping warm spirit creates a welcoming environment like no other. The conference is open to anyone who is interested in “qual”: qualitative researchers, research buyers, marketing and strategy executives at advertising agencies, brand consultants, user experience and design firms — anyone focused on best practices for insight discovery.
A limited number of sponsorships and exhibit spaces remain available for the Worldwide Conference. Visit the sponsorship opportunity webpage for more information on how to sponsor the event.
QRCA Announces More Inclusive Membership Eligibility (March 5, 2018)
The Qualitative Research Consultants Association (QRCA) has announced the broadening of its membership criteria to evolve with the growth of qualitative research. This allows one of the only associations dedicated to the advancement of qualitative research to expand its reach to the wide array of professionals doing qualitative work.
QRCA has removed the restrictions on qualitative researchers who work in-house and those who work at ad agencies. Professionals who design, conduct, analyze or support the conduct of primary qualitative research are now eligible to join the QRCA, no matter where they work. While this evolution will bring in new qualitative researchers, QRCA has also maintained a commitment to preserving its collegial and welcoming atmosphere that so many of its members have come to know and love.
“The future of qualitative research is changing at a rapid pace, and QRCA aims to be a leader in the qualitative world,” said Jay Zaltzman, president of QRCA. “Adapting to meet the needs of researchers from across the qualitative spectrum is crucial to ensure a healthy future for qualitative research and the many industries that depend upon it.”
Benefits of QRCA membership include:
New QRCA members will receive a discounted price to attend the upcoming Worldwide Conference on Qualitative Research in Valencia, Spain, May 16-18.
For more information, visit the Join QRCA webpage.
QRCA Announces 2018 Award Winners (February 13, 2018)
The Qualitative Research Consultants Association (QRCA) is proud to announce the recipients of the 2018 QRCA Awards. Presented at the 2018 QRCA annual conference in Phoenix, Ariz., the awards are split into four categories that reflect significant contributions to the qualitative research profession. Dating back to 2002, the awards have recognized contributions and leadership development for qualitative research consultants from across the world.
“Our 2018 awards recipients have worked tirelessly to advance the discipline of qualitative research worldwide,” said Jay Zaltzman, president of QRCA. “As one of the leading associations of qualitative research consultants in the country and internationally, QRCA is incredibly proud to work with and support such tremendous and dedicated individuals.”
The 2018 award winners are:
Maryanne Pflug Award – Abby Leafe
President’s Award – Corette Haf
Qualitative Excellence “Qually” Award – Lauren McCrae and Nicole Aleong
Rising Star Award – Elizabeth Marconi
For more information, visit the QRCA Award webpage.
Lux Insights wins QRCA’s 2018 Qually Award (February 12, 2018)
The Qualitative Research Consultants Association (QRCA) has announced that Lux Insights’ Lauren McCrae and Nicole Aleong have won the 2018 Qually Award. The QRCA Qually Award is presented annually to recognize and promote excellence in qualitative research. Entries are judged on project design, scope and execution, along with the impact on the client’s business objectives. For more information about the Qually Award, including a list of past recipients, visit the QRCA website.
Lux Insights’ proposal, “Deciphering the Curation Quotient,” earned top honors after presenting their approach to fellow QRCA quallies during the annual conference. HatchTank provided the text-based voting platform used to identify the winning proposal and presentation. McCrae and Aleong were selected as the 2018 Qually Award winners from a strong group of three finalists, which included Shaili Bhatt with C+R Research and Kelsey Segalhoff with Chadwick Martin Bailey Inc.
What did they do?
McCrae and Aleong’s approach centered on a multi-phase, multi-city design, with key elements including:
To develop the actual curation equation needed for the RFP objectives, McCrae and Aleong realized there is a balancing act between identifying the less/more amount of actual curation and how important these factors were. Key aspects they felt needed to be considered were the renewal/replacement cycle, consumer confidence and consumer preferences.
McCrae, Aleong and the rest of the Lux Insights team decided to donate the $1,000 cash prize to send ten girls to the next G Day in Vancouver, Canada – a day to celebrate 10-12 year old girls and their transition into adolescence.
Over the next few months QRCA will gather RFP ideas for the 2019 Qually Award and will be looking for input.For more information, visit the Qually Award webpage