The Qually Award
Qually Award

What is the Qually Award?

Since 2011, the QRCA has found a way to honor our creative problem solvers in a unique industry award, The QRCA Award for Excellence in Qualitative Research…or more affectionately known as the “Qually” Award.

This year the Qually Award is shaking things up a bit! Not only will the top three finalists present their proposals to the 2018 QRCA conference attendees in January, they will also receive discounted conference fees! Also, did we mention the winner (or winning team) of the 2018 Qualitative Excellence Award will receive a $1000 prize!?

This year is also slightly different as we involved clients in the process of submitting a hypothetical RFP. While the RFP is not an actual RFP, clients had the opportunity to submit a topic of interest for the RFP. They also have the opportunity to see submissions and if they like what they see, they can reach out to the submitting party! This is a fantastic opportunity to further your exposure as a Qually and show off your creative methodologies!

A panel of highly experienced qualitative practitioners will judge ALL responses, during an anonymous review. As promised, the top three will be invited to present at the 2018 conference in Arizona and receive 50% off their conference fees. The winner will then be chosen by a jury of their peers at the conference; word has it we will have a text-based voting platform and live streaming of the presentations for those who can’t make it to Arizona. In order to score half-off your conference registration fee, you need to submit a kick-butt creative proposal in response to our RFP.

The winner will be announced at the end of the 2018 conference. In addition to bragging rights, the Qually winner will earn a short bio on our website, be promoted throughout the year on QRCA’s media channels, have their methodology showcased at the conference, have a shareable proposal to showcase to clients, take the main stage to receive the award, and be invited to join the Qually Award Committee in the future.

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