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|Types of Qualitative Careers|
People think of interviewing and moderating when they think of qualitative careers. But there are many more roles involved in this industry!
Fieldwork companies support qualitative research by recruiting qualified participants for focus groups, interviews, and many other types of research.
Many research events now involve videography. Researchers use videographers and camera people to help capture and edit the visual record.
Qualitative Research Consultants work with clients to plan and design the research, and then personally conduct the research. During the course of a project they also oversee the recruiting of participants and manage other aspects of the project, coordinating the other people involved.
Although it is usually the QRC that takes responsibility for the findings and recommendations, they may be assisted by a professional report writer or research analyst. Analysts support qualitative research projects by turning the transcripts or recordings into useful reports that answer the research objectives for the project. Increasingly these reports need to be visually engaging, and are often produced in Powerpoint.
Larger qualitative organizations will also have staff that specialize in client liaison and account development or sales work.