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|QRCA VIEWS Magazine|
By Rebecca Bryant, Tone Graaten, and Ilka Kuhagen
Food is not just sustenance, it is a strong part of our identity and how we perceive others. Food really works as projective stimuli. It helped research participants from three different cultures quickly connect with each other and with their inner selves.
By Maria Kreuzer and Sylvia von Wallpach
Learn about Multi-Sensory Sculpting®, designed to help understand the multi-sensory and unconscious nature of consumer (brand) knowledge. See how this method gains insights into the multi-sensory meaning behind brands and can be used to explore the hidden thoughts and ideas behind abstract concepts.
By Shaili Bhatt
The augmented reality of Pokémon Go is a global phenomenon and offers implications for how shoppers might engage with products before they purchase. Using pocket-sized devices that most people already own, the wide popularity of location-based games could make it easier to gain acceptance from research participants for shopping missions.
By Deanna Manfredi
Like to save money on travel? Who doesn’t! Here’s an incredible compilation of strategies and tips to help you find the best travel deals.