QRCA VIEWS Magazine
The Impact of Brexit: A Research Perspective

Winter 2017

FEATURE ARTICLE

The Impact of Brexit: A Research Perspective

By Colm Murphy

The exit of the United Kingdom from the European Union will reverberate across the globe, but has particular ramifications for Ireland. Ireland gained independence from the UK nearly a century ago; however, the two countries remain tightly intertwined. Ireland is heavily reliant on trade with Britain, albeit less so than it once was. Author Colm Murphy explains the difference between a "soft" and "hard" Brexit, and what each scenario could mean for researchers based in Ireland.


The Future of Research: A Mashup of Qualitative and Quantitative Research

The Future of Research: A Mashup of Qualitative and Quantitative Research

By Robin Maurice Wedewer

Tom H.C. Anderson, founder of OdinText Inc., the most awarded text analytics software firm in the marketing research industry, discusses the future of research with feature editor Robin Wedewer. Tom calls himself a reformed quant researcher who has come to hate the Likert scale batteries and long surveys that are so common in marketing research. These days, he wants to challenge all researchers to think differently about text or unstructured data — and how they use and analyze text data.

E-commerce and the Power of Right Now

E-commerce and the Power of Right Now

By Shaili Bhatt

It happens every minute of every day — instead of walking into a store, customers place orders online. As retailers and brands seek ways to enhance consumers' e-commerce experiences, discover how qualitative research is uncovering these insights. For instance, qualitative researchers are helping to identify exactly what sites, apps, social media ads, and influencers their consumer segments encounter and follow from an omnichannel paths-to-purchase perspective.

Rethinking the Question: How a Twisted Fork Made Me Question Everything

Rethinking the Question: How a Twisted Fork Made Me Question Everything

By Chris Kann

If you had the chance to learn the secrets behind some of the most mind-bending magic and mentalist tricks, would you want to? Chris Kann was faced with that dilemma while having coffee with an entertainer friend. She leaned in and asked, "Since it's just you and me here, tell me: how do you bend the fork?" He responded, "Do you really want to know?" It took Chris only a moment to realize that she liked living with the unknown. But she was changed by the question — and it reinvigorated her approach to asking questions as a researcher.




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