QRCA VIEWS Magazine
Questions? You Won't Need them with Game-Based Research.

Spring 2018

FEATURE ARTICLE

Questions? You Won't Need them with Game-Based Research.

By Betty Adamou

Using games allows us to transform the traditional extrinsic engagement tactics of incentives to the intrinsic engagement that is a natural part of play. Play stimulates the mind, encourages collaboration, boosts creativity, and increases our problem-solving skills. Learn how to harness the engagement of play in qualitative research design.


Heightening Awareness and Sensitivity in Market Research: Cross-Cultural Synergy

Heightening Awareness and Sensitivity in Market Research: Cross-Cultural Synergy

By Joe Opatrny

You can strengthen the quality of your international research by building in a heightened awareness of cultural differences and sensitivities. Language issues are the simplest examples of a lack of cultural sensitivity, but they are only the tip of the cultural competence iceberg.

Moderating Sensitive Topics with Kids and Teens

Moderating Sensitive Topics with Kids and Teens

By Sam Evans and Kinsey Gimbel

Moderating qualitative sessions with kids and teens presents unique challenges, and this is particularly true when the topic at hand is sensitive, such as medical conditions, underage substance use, sexual harassment, or sexual orientation. This article offers recommendations for planning and executing qualitative data collection with younger populations when you need to talk about sensitive topics.

Interview with John Maeda, The Warren Buffett of Design

Interview with John Maeda, "The Warren Buffett of Design"

By Kay Corry Aubrey

Wired magazine has said that John Maeda is to design what Warren Buffett is to finance. Forbes named him one of the most influential people of the 21st century and millions have watched his TED talks. Kay and John talk about how qualitative researchers should work with artificial intelligence, concerns about privacy in our digital age, and his philosophy on open source software.




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