Post-Pandemic - Travel and Tourism Qualitative Research is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research.
Exploring the Next Frontier of Qualitative Research at QRCA 2025 in Philadelphia
The QRCA 2025 Annual Conference, scheduled for February 11-14 in Philadelphia, will gather qualitative researchers to explore the future of the industry. Attendees will leave empowered to drive innovation in qualitative research.
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