2016 QRCA Worldwide Conference on Qualitative Research
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Minding your language in the Rainbow Nation!

Posted By Susan Abbott, ARC Strategy Ltd / Think Global Qualitative, Monday, March 21, 2016

Lesley Croskery is Director of In Focus Qualitative Research, based in Cape Town, South Africa, and will be presenting Mind your language in the Rainbow nation! - why forcing South African respondents to speak English is holding back transformation and discovery’ at the QRCA Worldwide Conference.






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Laura Quinn, PJ Quinn Inc. says...
Posted Tuesday, March 22, 2016
Very excited to see your presentation! Funnily, when I saw the topic title, I thought you'd be speaking about a different "rainbow" topic. In the US, the term rainbow typically refers to Gay pride. It's another subject where one must be careful and not make assumptions about what might make our participants most comfortable. Looking forward to hearing you speak in Vienna!
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Lesley Croskery, In Focus Qualitative Research says...
Posted Tuesday, March 22, 2016
Hi Laura - Another reason why we have to make sure we don't have any misunderstandings based on language! Lesley
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