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Annual Conference Reporter on the Scene: Many Ways to Tell a Story: Exploring Different Approaches to Displaying Data

Posted By Randi Stillman, Thursday, June 6, 2019
Updated: Monday, June 3, 2019
Annual Conference Reporter on the Scene: Many Ways to Tell a Story: Exploring Different Approaches to Displaying Data

UX Live!

Summary:
At the 2019 QRCA Annual Conference, Caroline Volpe, Compass Market Research LLC and Maria Virobik, ResearchScribe, presented on the “Many Ways to Tell a Story: Exploring Different Approaches to Displaying Data”. Through their hands-on presentation, the presenting team shared inspiration, ideas, and tools to communicate research data in text-based reports by the creative use of visual elements to tell a story with all in attendance.

Key Takeaways:
QRCs can apply a few simple guidelines and have access to free or low-cost online tools if they want to transform the bulleted text of a traditional PPT report into a visually compelling story. The presenters recommend creating a desktop inspiration folder to save icons, vector graphics (for infographics), images, and report formats, such as the methodology section for depicting the who, what, when, where, and how of your project. Don't forget to use built-in visual design elements, such as size, color, spacing, etc. for clarity, direction, and importance when you put your report together to tell a story. Some of the resources mentioned include: The Noun Project, Flat Icon, Free Pick, CanStockPhoto, 123RF, Slideshop, SmartArt, and Inkscape.

Putting it into practice:
I will continue to think visually as a storyteller when doing my own reports and I'll explore some of the resources mentioned for inspiration and new ideas. 

A-ha moment:
For best results, allow yourself some time to explore and be playful when getting ideas and searching images that will help you tell a compelling story.

Kayte HamiltonQRCA Reporter on the Scene:

Randi Stillman
Bottom Line Market Research & Consulting
LinkedIn: https://www.linkedin.com/in/randistillman/
Twitter: @bottomlinemrv

Tags:  QRCA Annual Conference  QRCA Reporter on the Scene  qualitative research 

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