Annual Conference Reporter on the Scene: UX Research is not a Synonym for Usability Testing
Presenter: Kristine Remer, JuneUX
At the QRCA 2020 Annual Conference, Kristine Remer started her presentation “UX Research is not a Synonym for Usability Testing” with a bold declaration, that she is not afraid of dancing in public and she used that throughout her presentation.
Dancing aside, throughout her presentation Kristine shared her gold mine of knowledge about the UX research world. She reminded all in attendance that UX research is not a synonym for usability testing. The headline of the presentation may be an “I-cannot-agree-more” truth for savvy UX researchers and designers, but an unknown land to explore for others. Kristine unveils this myth with her 3-part sharing- what is UX research, where UX researchers work, and how do UX researchers work. With each step, she lured the audience into the heart of the UX research world.
At the end of her presentation, Kristine encouraged the audience to further dive into the UX design world by joining the design twitter, mentor UX researchers, and exploring additional UX resources from a recent blog post.
Key Session Takeaways
So, what are my key takeaways from this fabulous session?
WHAT IS UX RESEARCH?
- First of all, UX stands for user experience.
- User experience is a broad field. This is because the USER is human, and humans have a vast range of experiences. Think of things like eating, drinking, sleeping, grooming, dressing, commuting, working, entertaining, socializing, reading, teaching, health-caring, dating, lovemaking, parenting, shopping, traveling and beyond.
- The research of the UX is to facilitate the design of the products or services related to the human experience. Some examples include to design a salsa holder/bottle, a webpage, an application, a museum, or the airline service system that makes sense to the users.
- UX research uses a ton of methodologies which are listed and explained on Kristine’s website.
WHERE UX RESEARCHERS WORK
UX researchers work in a vast range of places related to the design and innovation of the product or service, including innovation labs, on product, service or CX teams and in Centers of Excellence.
HOW UX RESEARCHERS WORK
The delivery is not in word-intensive reports, but the visually-juicy MAPS. To name a few, the Empathy Map, Task Analysis Grid, Storyboard, Story Map and Service Blueprint.
Kristine Remer has great moves for dancing as well as for UX Research Methodology. She has collected and summarized a whole page of the UX research methodology!
Final Comments and Takeaways
With all the different words and systems of methodology, UX Research and Qualitative Research have the same goal of creating positive social impact through deeper understanding and effectively sharing the Human Truth. Set no limit for your approaches, folks.
QRCA Reporter on the Scene: Rachel Wang, LTH Business Consulting