Annual Conference Reporter on the Scene:
Wise Ways to Go Forward with Humanity
Presenter: Naomi Henderson, RIVA Market Research & Training Institute
Summary of Conference Session
The 2020 QRCA Annual Conference gave all who attended the chance to hear from a plethora of talented and respected speakers, including a bonus keynote, the qualitative superstar herself, Naomi Henderson!
During her closing keynote presentation, “Wise Ways to Go Forward with Humanity”, Naomi gave a look into the story of her birth, a foreshadowing of the uniqueness she was to embody for the rest of her life. This uniqueness bleeds into her work today and led her down the path of training researchers in the art and science of rigorous qualitative research techniques. During her presentation Naomi identified for the audience the four qualities that distinguish qualitative researchers. The main one being that “we are inspired to use those things that make us human to be the translators for those who are deaf to the voice of the consumer.”
Naomi’s metaphor of how the back of the hand and the palm of the hand represents quant and qual research, respectively, was a fascinating take on how the two worlds of research interact and how qualitative research is so important for clients to understand their consumers.
Naomi’s presentation was a reminder that being human and connecting with other humans is what facilitates great qual research. She inspired the audience to continue to be creative, passionate and embrace humor.
QRCA Reporter on the Scene:
Arilene Hernandez, Independent Consultant/Behavioral Health Clinician