Casey Bernard of Nimble MR, kicked off her presentation “Using the Power of Podcasts to Explore, Collect, and Deliver Insights” with a stunning fact: “50% of all US homes are "podcast fans", even more shocking is that podcasts are more popular than blogs right now!” From there, she took us on an audio adventure by sharing clips of some of her favorite podcasts and explaining to us all she gets out of the ones she listens to.
As researchers, we can listen to Podcasts to (1) grow our knowledge of ANYTHING if we just look for topics we are researching and (2) glean tips for telling stories by listening to storytelling podcasts and (3) learn from expert interviewers how to hone our own craft and how we question others. There's also an opportunity for all of us to deliver findings via podcast, ensuring a different way for clients to digest information (audibly) by delivering executive summaries or full reports in this format.
Putting it into practice:
I've already subscribed to at least half a dozen of the podcasts Casey referenced in her presentation, including: This American Life, Radio Diaries, Story Corps, Beautiful/Anonymous, Take It From Me, and Everything is Alive and I recommend you do too!
How raw emotion can be heard in people's voices, delivering empathy without showcasing "the ugly cry" :-)
I loved Casey’s presentation and honestly, I can't wait to continue my learning and "charting my best course" after the conference by listening to a few episodes on the airplane, notebook in hand to capture insights.
QRCA Reporter on the Scene:
Insights Now, Inc.