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Annual Conference Reporter on the Scene: UX Research is not a Synonym for Usability Testing

Posted By Rachel Wang, Thursday, February 13, 2020

Annual Conference Reporter on the Scene: UX Research is not a Synonym for Usability Testing

Presenter: Kristine Remer, JuneUX

Summary

At the QRCA 2020 Annual Conference, Kristine Remer started her presentation “UX Research is not a Synonym for Usability Testing” with a bold declaration, that she is not afraid of dancing in public and she used that throughout her presentation.

Dancing aside, throughout her presentation Kristine shared her gold mine of knowledge about the UX research world. She reminded all in attendance that UX research is not a synonym for usability testing. The headline of the presentation may be an “I-cannot-agree-more” truth for savvy UX researchers and designers, but an unknown land to explore for others.  Kristine unveils this myth with her 3-part sharing- what is UX research, where UX researchers work, and how do UX researchers work. With each step, she lured the audience into the heart of the UX research world.

At the end of her presentation, Kristine encouraged the audience to further dive into the UX design world by joining the design twitter, mentor UX researchers, and exploring additional UX resources from a recent blog post.

Key Session Takeaways

So, what are my key takeaways from this fabulous session?

WHAT IS UX RESEARCH?

  1. First of all, UX stands for user experience.
  2. User experience is a broad field. This is because the USER is human, and humans have a vast range of experiences. Think of things like eating, drinking, sleeping, grooming, dressing, commuting, working, entertaining, socializing, reading, teaching, health-caring, dating, lovemaking, parenting, shopping, traveling and beyond.
  3. The research of the UX is to facilitate the design of the products or services related to the human experience. Some examples include to design a salsa holder/bottle, a webpage, an application, a museum, or the airline service system that makes sense to the users.
  4. UX research uses a ton of methodologies which are listed and explained on Kristine’s website.

WHERE UX RESEARCHERS WORK

UX researchers work in a vast range of places related to the design and innovation of the product or service, including innovation labs, on product, service or CX teams and in Centers of Excellence.

HOW UX RESEARCHERS WORK

The delivery is not in word-intensive reports, but the visually-juicy MAPS. To name a few, the Empathy Map, Task Analysis Grid, Storyboard, Story Map and Service Blueprint.

Aha Moment

Kristine Remer has great moves for dancing as well as for UX Research Methodology. She has collected and summarized a whole page of the UX research methodology!

Final Comments and Takeaways

With all the different words and systems of methodology, UX Research and Qualitative Research have the same goal of creating positive social impact through deeper understanding and effectively sharing the Human Truth. Set no limit for your approaches, folks.

 

QRCA Reporter on the Scene: Rachel Wang, LTH Business Consulting

 

 

Tags:  data  QRCA Annual Conference  QRCA Reporter on the Scene  UX 

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Annual Conference Reporter on the Scene: UX Live! Revitalizing the Customer Experience

Posted By Kayte Hamilton, Thursday, May 2, 2019
Updated: Wednesday, May 1, 2019
Annual Conference Reporter on the Scene: : UX Live! Revitalizing the Customer Experience

UX Live!

Summary:
At the 2019 QRCA Annual Conference Shaili Bhatt and Nancy Baum, both from C+R Research, gave all of us quallies a live, interactive demo of mobile usability testing. Through small group work on writing effective mobile User Experience (UX) questions and a Q/A session that had the room buzzing, we gained helpful practices to help us execute digital user experience sessions.

Key Takeaways:
I was thrilled to learn there are several easy-to-use applications that can be used to conduct digital usability testing on the market. While the available platforms range in pricing and features, many of them combine live video recordings, task based assignments, and real time updates that QRC’s can utilize to conduct more usability testing sessions nationwide while working remotely.

C+R Researcgh

Putting it into practice:
I am excited to utilize the tools we tested in session to conduct remote usability testing sessions!

A-ha moment:
Being able to see the live video with screen animation was a revelation. It really does replicate what you see in person, but allows you to be in more than one place at a time as a moderator

The presented platforms and hands on application in session was extremely useful for many of us in the room to understand the impact these platforms could have on our work. The question and answer session was lively, with many questions that sparked insightful conversations, it’s clear these tools are going to make a big impact on how many of us work!
 

Kayte HamiltonQRCA Reporter on the Scene:

Kayte Hamilton
Issues & Answers Network, Inc.
LinkedIn: https://www.linkedin.com/in/kaytehamilton/

Tags:  QRCA Annual Conference  QRCA Reporter on the Scene  Qualitative Research  user experience  UX 

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