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Qualitative research answers questions for an annual conference about an industry that changes daily

Posted By Administration, Wednesday, May 29, 2013

Every year, social media strategists and hobbyists gather at South by Southwest to network and learn about the latest and greatest in social media and technology. QRCA member Ben Smithee, managing partner of Spych Market Analytics, visited the 2010 conference to tap the minds of attendees and gain some qualitative insights about what they expect from an annual conference that revolves around technology that literally changes every day.

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