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Txt 4 qual

Posted By Administration, Wednesday, May 29, 2013

Q: How much can someone really say in 160 characters?
A: Enough to know what teenagers like about the state fair.

QRCA member Jim Bryson, CEO of 20/20 Research, worked with Meta Research and its client CalExpo to understand how teens spent their time at the California State Fair. A text messaging program could "get inside their heads” through a real-time, interactive platform.

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