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Don’t Be Left Behind: The Case for Developing a New Researcher Mindset

The Case for Developing a New Researcher Mindset

There are two big trends in marketing and market research that are radically impacting the way that researchers need to think and approach what they do.

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Theater Games in Research and Ideation

Bring PLAY into your work – the results are well worth it in terms of ramping up the energy of a flagging team, developing empathy, and triggering new ideas.

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