How Language Means: What Everyone Needs to Know about ‘Languaging’ Connection
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When: October 13, 2020
2-3:30 p.m. ET
Where: Virtual
United States

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Oct 13

de&i event october 13

How Language Means: What Everyone Needs to Know about ‘Languaging’ Connection

Tuesday, October 13
2:00-3:30 p.m. ET


We use it every day. It’s eminently powerful, yet most of us hardly ever think about it. Language. It’s foundational and dynamic. It lies at the heart of connection—or at least it can. What we say, what we intend, and how it’s interpreted—sometimes they all align for shared understanding; other times they don’t, and that can lead to conflict. conflict. If we don’t understand each other, how can we have the honest dialogue that’s needed to navigate the complex issues of the day—or even the simple interactions? How else can we build the foundations for healing and growth?

In this presentation, linguists and communications professionals (and QRCA members from the San Francisco Bay Area Chapter) Criscillia Benford, PhD & Anna Marie Trester, PhD will strip language down to its essence, helping us understand its structure and its power to reframe, repair and re-create connection where connection has been broken. Their lessons will resonate with both personal and professional applications.

About Our Speakers:

Criscilila BenfordCriscillia Benford
Criscillia studied narratology, rhetoric, and Victorian Literature at Stanford where she received her PhD. She has been helping people hone their communication skills for over 20 years. She has taught literature and humanities courses at the University of Chicago, Duke, and Stanford.

Anna-Marie TresterAnna-Marie Trester
Anna Marie studied sociolinguistics at Georgetown where she earned her PhD. The author of Bringing Linguistics to Work, Anna Marie has taught courses in improvisation, storytelling, and linguistics at a variety of institutions, including Howard, Georgetown, Washington Improv Theater, and Better Said Than Done.

QRCA DE&I Task Force Monthly Series

The QRCA Diversity, Equity & Inclusion (DE&I) Task Force Monthly Series are live dialogues with industry leaders on the role of race, gender, culture, and stereotypes in research. Moderated by members of our DE&I Task Force, each interactive learning session features open and frank discussions with the audience. For past sessions, visit

Upcoming Sessions

The theme for the next four webinars is ‘Applied DE&I: Putting Sensitivity to Work.’ In an increasingly diverse world, how can we be best recognize and respect cultural, socio-economic, and racial differences throughout every stage of the research process from problem definition to reporting?

  • October 13: How Language Means: What Everyone Needs to Know about ‘Languaging’ Connection

  • November 10: Getting to a More ‘Qualified’ Conversation with Inclusive Recruitment

  • December 8: How to Write a Culturally Sensitive Discussion Guide

  • January 12: TBA

Read more about the spark behind these sessions and the team of QRCA member volunteers who curated these sessions in the blog post "Applied Diversity: Putting Sensitivity to Work" at Session details are subject to change.

Session Fees
QRCA members - Free
Non-QRCA members - $25* per session

*Non-members who are young professionals or graduate students under 35 years old can apply for a QRCA Mini Grant to attend this event for FREE.  An application only takes a couple of minutes! Visit for more information.

About the QRCA Diversity, Equity & Inclusion (DE&I) Task Force

The QRCA DE&I Task Force was formed in 2019 and announced by the Board of Directors in January 2020. This group, comprised of QRCA member volunteers, is charged with developing strategies that foster racial and gender diversity and inclusion within QRCA and the broader market research industry. It seeks to understand what is and is not working using a human-centered, data-driven approach while encouraging understanding of different groups and social accountability for change among leadership and membership. Visit or email for more information.

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