Qcast: Elevating Market Research through the Power of TV
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When: Thursday, January 31, 2018
11:30 am-12:30 pm EST (UTC-5)
Where: Online
United States

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Advance Points: 1

Elevating Market Research through the Power of TV

Over the last 12 months, Northstar Research Partners has successfully designed, managed and executed Asda’s very own 10-part TV show — uniquely branded Our House. Crafted purely from insight captured from their target customer, the show’s key objective is to continually bring to life Asda’s target customer’s hopes, dreams and approach to shopping via a medium that builds customer empathy, generates both stakeholder and participant excitement, and delivers key insights in a bite-sized format.

In this presentation, you will learn practical tips on:

  • Why we chose to turn insight into a TV show
  • How to engage participants in the process
  • How to ensure it lands as impactfully as possible within your client’s organisation

About the Presenter: Daniel Berrier

Daniel Berrier is Senior Research Director at Northstar Research Partners in New York City. He has served in this capacity for nearly 4 years. He has worked in various capacities in market research since 2004. He earned an MA in political management from The George Washington University and a BA in politics from NYU. He has also taught English classes in Mumbai, India, and Vietnam.

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