Virtual QRCA Mini-Conference
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When: Friday, October 20, 2017
12:30-5:30pm ET
Where: Virtual Platforms
United States

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Artificial Intelligence (AI): Tools To Empower Human Qualitative Researchers

Second Annual Mini-Conference

Organized by the QRCA Content Committee

Friday, October 20, 2017, 12:30-5:30 PM Eastern

Speakers at the 2017 QRCA Mini-Conference on Artificial Intelligence will share the latest knowledge, practical tools, and actionable strategies tailored specifically to empowering qualitative researchers. All speakers understand and have experienced the challenges we face in the process of delivering high-value, quality insights and solutions to our clients in agile ways with limited resources of time and budget.

The mini-conference is the second annual event organized by the QRCA Content Committee to create and bring leading-edge content, globally sourced, to QRCA members at local Chapter meetings. This is the first year the mini-conference will be held using an all-virtual platform, which is provided by FocusVision.

This half-day event offers a unique, guided look behind the curtain of Artificial Intelligence (a.k.a. “intelligent automation” or “machine learning”) and at practical, agile tools that enhance both the research process and the quality of insights and solutions we generate for our clients. Demos and case studies include applications of AI tools to analyze the emotional content in unstructured data that is captured in text, photo, video, and audio formats. There will be time for interaction via virtual Q&A and local (Chapter) group discussion.

The confirmed speakers and topics, in presentation order, are: 

Session 1

Lana Novikova, Founder and CEO, Heartbeat Technologies (Toronto)

Keynote: Machines don’t turn data into insights - humans do: How augmenting our intelligence with AI is changing the field of insights

Lana is an innovator and entrepreneur with a long career in market research and analytics, and an award-winning portfolio of research inventions. Her curiosity about the "deep why" behind human decisions put her on a quest to understand how human emotions work. Less than three years ago, she founded Heartbeat AI, a technology platform to augment qualitative market research with automated emotional intelligence. The platform quickly transforms unstructured, text input–words and phrases from any source–into 10 primary and 100 secondary emotion categories. These emotion categories offer efficient and revealing insight into the "deep why" and are accessible through a user-friendly dashboard within minutes.

Paul Hudson, Founder and CEO, FlexMR (London)

Presentation: To bot or not to bot: Opportunities, advantages, limitations, and impact of Chatbots on the qualitative researcher and the participant

Paul is an experienced online and mobile qualitative researcher who is actively involved in developing new digital research tools. He founded FlexMR, now a leading UK-based market research agency that provides a powerful, flexible, and researcher-friendly digital platform for qualitative and quantitative data collection and analysis.

Parry Bedi, Co-Founder and CEO, GlimpzIt (San Francisco)

Presentation: The rise of creative AI–machines with the gift of human understanding

Parry co-founded GlimpzIt with the vision to enable AI to realize its true potential–to move beyond quantitative or rational applications into the qualitative or creative realm. Today, GlimpzIt’s AI technology is able to draw out human-level insights from unstructured data, enabling brands to build personalized offerings that resonate with their customers on a truly emotional level. With Masters level education credentials in Computer Science and Business, Parry previously worked at Microsoft focusing in areas of Machine Learning and predictive modeling. He is also fluent in four human and eight programming languages.

Session 2

Andrew Konya, Founder and CEO, Remesh (New York)

Presentation: Learnings from building an AI qual tool: How AI's weaknesses are qualitative researcher's strengths

A computational physicist by training, Andrew has spent the past eight years developing and applying artificial intelligence and machine learning algorithms to problems in language, bio-sensing, image analysis and other applications. His focus is on developing artificial intelligence to engage and to understand large groups of people. As a consultant to the United Nations, he works on applying artificial intelligence to optimize peacekeeping operations.

Ben Wiedmaier, Research Consultant, dscout (Chicago)

Presentation: Research smarter, not harder, with help from AI

At dscout, a venture-backed qualitative research platform, Ben advises clients on best practices for remote fieldwork and insight synthesis. In addition to consulting, Ben serves on the faculty in relational communication at DePaul University. Ben will demonstrate efficient ways that AI and passive data collection allow qualitative researchers to harness the predictive power of big data, but for their more focused sample sizes.


Katja Cahoon, Managing Founder, Beacon Insight Group (San Francisco)

Bridging the mind sciences and business, Katja is a veteran market analyst and a licensed psychotherapist in private practice. She worked in trend and future research with Audi, became Director of Strategic Initiatives at Olson Zaltman, and completed a psychotherapy program before and starting Beacon Insight Group, a qualitative research agency. Having lived in different countries from an early age, Katja became a close observer of human nature and developed a desire to understand more deeply–and to have a positive impact on–human behavior.

Jessica Kukredi, Account Director, Olson-Zaltman (Pittsburgh)

Jessica is a passionate qualitative researcher who champions the behavioral sciences. She drives a pilot spirit in how emerging methodologies can be used and adapted to increase efficiency, empower analysis and insights, engage cross-functional stakeholders, and ultimately overcome cognitive bias to truly understand the complex hearts and minds of consumers. A sample of Jessica’s recent invited presentations about her research includes A Research Agenda for the Next Decade (The White House under President Barack Obama); Getting a Read on Millennials: What They’re Thinking and Buying (NEMOA); and Inside the DIY Handmade Revolution (FUSE Design, Culture, Brand Identity & Packaging).

Katja and Jessica will discuss their perspectives as research practitioners, each with broad and deep experience using AI tools to analyze emotion in existing qualitative data. They will also demonstrate the use of sentiment analysis that facilitated the discovery of important, fresh, deep, seemingly paradox insight into the millennial mindset. 

If you are unable to attend at one of the listed chapter locations, you can still attend! Just select "Virtual" in the drop-down list when you register.

Early Birds: Register before October 13, 2017 and you will be entered to win a prize!

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