International Chapter Webinar: How to Engage Audience through Storytelling
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3/20/2018
When: Tuesday, March 20, 2018
6pm CET (Prague, Berlin, Amsterdam) and 1pm EDT (New York)
Where: Virtual Platform
United States
Contact: Hana Kloučková


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How to Engage Audience through Storytelling 

Presenter: Jordan Bower

Jordan Bower

As the founder of Transformational Storytelling, Jordan Bower knows that everyone has a story. He thinks of himself as a "Story Chiropractor"; in his work, he helps his clients make targeted adjustments that get their story straight. Jordan has trained Fortune 500 sales teams, developed strategic narratives for tourism destinations, coached entrepreneurs on their brand narrative and advised the Royal Canadian Mounted Police on how to use storytelling to improve empathy and connection. Jordan is based in Vancouver, Canada. View his website.

Desciption of the webinar:

In the process of telling stories, we provoke conversation, reveal our values and improve memory and comprehension. In this thoughtful and engaging webinar, you'll learn how to develop strategic narratives that frame what you do. Specifically, you'll learn:

  • A simple story framework for connecting emotionally with your audience;
  • How to be strategic about what you  put into your message -- and what you leave out;
  • How to toe the line between being professional and being personal;
  • How to use your story in your reports, brand communications and one-on-one networking communication.

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