PNW Chapter Workshop
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When: Friday, March 16, 2018
9:30 AM
Where: Vancouver Insights Centre #304
1140 Homer Street
Vancouver, British Columbia  V6B 2X6
Contact: Nancy Hardwick

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We are very excited to announce that our next chapter event will be on March 16 in Vancouver, featuring workshops led by Qually award winners from the past two years,Tory Gentes on using social media and Lauren McCrae on behavioural economics!

Since both sessions will be workshop-style, we invite attendees to submit project or proposal topics that they would like to discuss in a roundtable format. These could be past projects that you think could have been improved by using social media or behavioural economics, or upcoming work that you’d like help to figure out how to integrate these approaches.

Please register by March 7 and submit your project/proposal topic by emailing and submitting your payment.

Thank you!
Lauren, Paula & Nancy


9:30 – 10:00am
Meet and Greet — Registration — Light Breakfast

10:00 – 10:15am
Announcements & Introductions

10:15am – 12:15pm
10 Tinder Dates in a Week!? In a World of Social, Who Needs Traditional Recruiting Methods?
Tory Gentes

12:15 – 1:15pm
Lunch & Facility Tour

1:15 – 3:15pm
Using Behavioral Economics to Elevate Your Qual Research Game
Lauren McCrae

3:15 – 3:30pm

3:30 – 4:00pm
Free discussion (time for members to raise things they’d like to discuss/get other quallies’ perspective on)

4:00 and beyond
Optional cocktails and/or dinner out


Vancouver Insights Centre #304
1140 Homer Street
Vancouver, BC, V6B 2X6


QRCA members: USD$75
Non-members: USD$150

We have two payment options:

  1. Send a check (made out to "PNW Chapter of QRCA") to 8720 SE 45th Street, Mercer Island, WA 98040
  2. If you would like to pay via PayPal, email Nancy and she can send you an invoice

Your payment guarantees your spot.

Given the popularity of these events, and the fact that we order food for you, if you register you must pay, whether or not you attend.

Session Details

10 Tinder Dates in a Week!? In a World of Social, Who Needs Traditional Recruiting Methods?

Facilitator: Tory Gentes

Are recruiting agencies necessary? Yes. Are they ALWAYS necessary? No.

Sometimes the people you need are right in front of you, but in a world of "traditional research," they can easily be missed. With a little creative thinking and an open mind we can use tools like Tinder, UBER,,, Instagram, Facebook, Craigslist, Reddit,, and to access HIGH quality, authentic recruits.

These tools are available to anyone, but accessing them comes with some "know-how" and "insider" community tips. Semantics matter; authenticity matters; and timing matters. Listeners will walk away feeling inspired with fresh ideas and tangible tips on how to use each community effectively. Tory will share case studies ranging from using Instagram to recruit autologous stem cell transplant patients to using to streamline discussions about beer.

Deviating from traditional recruitment methods can yield surprising and rewarding results. You will take a journey with Tory as she talks about the delicate attention required to foster your own recruits. She will share effective strategies for not only tapping into various communities but also leaving with qualified respondents. The workshop will leave you with tangible and specific tips that you can implement TODAY. Tory will share numerous case studies as well as facilitate activities designed to help you hack your tough recruits. The session will be insightful, but also humorous as she will “show, not tell" the practical lessons learned.

Tory presented this topic at the 2018 annual QRCA conference, but this workshop style will enable a greater level of interaction and hands-on learning.

Bio: Tory has been throughout North America, Africa, and Asia collecting ground-level insights from individuals, CEOs, founders, NGOs, and community members that she leverages to solve business problems. With a background in entrepreneurship, leadership, and business, Tory has also managed numerous initiatives for academic institutions, NGOs, businesses and international organizations. Specializing in immersive methodologies, Tory has conducted focus groups, in-depth interviews, ethnographies, ideation sessions, surveys, and workshops.

Tory has completed a multitude of cutting-edge, award-winning domestic and international projects including several dynamic pieces for Cirque du Soleil. Her projects have literally brought her all over the world including work in Shanghai and Punta Cana.

Tory received the most respected honor in the industry from the QRCA, the Qualitative Excellence Award, in 2017. She is an expert at utilizing an unobtrusive and unassuming approach during interviews and has unparalleled expertise in working with a variety of audiences.

Using Behavioral Economics to Elevate Your Qual Research Game

Facilitator: Lauren McCrae

Lauren will spend about 45 mins introducing a behavioural economics framework through a case study on fitness wearables: A leading wearables brand wanted to understand why some consumers — whose profiles indicated they were a target for wearables — were not interested in purchasing one. Getting to the bottom of why a behavior is not happening is one of the most difficult types of research we are asked to do — because often consumers themselves are not fully aware of all the factors influencing their actions (or lack thereof).

We will then spend about 45 mins workshopping how this framework could be applied to topics that attendees have submitted or raise on the day. We will likely have time to cover 2-3 different topics.

Finally, Lauren will introduce a framework for helping clients understand what to do to influence behaviour based on what they learned through the research.

Lauren presented this topic at the 2018 annual QRCA conference, but this workshop style will enable a greater level of interaction and hands-on learning.

Bio: As a Director at Lux Insights, Lauren oversees Lux’s qualitative research practice and is one of the firm’s leading moderators. Lauren specializes in brand and public affairs research in diverse sectors including technology, CPG, real estate and government and has helped clients such as Fitbit, WD-40 and Tyson Foods by developing the best research solutions, executing them rigorously, and ensuring clients understand what the findings mean for their organizations. In her previous life, Lauren was a public policy researcher in the UK where she learned how to apply behavioral economics lessons to public policy interventions. Lauren is QRCA PNW Chapter Co-Chair and a member of the Women’s Leadership Circle Advisory Committee at the Greater Vancouver Board of Trade. She won the QRCA’s Qualitative Excellence Award in 2018.

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