Online Qualitative Research: How to Do It Right and Then Kick It Up a Notch From Two Veterans
Learn the Basics + Build Anything
Speaker: Jennifer Dale
Learn the basic components of every online qualitative study and how they combine to create 4 of the most common online qual methods used today: Bulletin Boards, Group Chats, IDIs with screenshare, and Webcam Interviews. See how they stack up against in-person methods, and each other, as well as how to choose which method is the best fit. Heed the warnings of common online qual pitfalls and disasters. Come away from this presentation excited to custom-design your next online qual study!
Jennifer Dale is President and CEO of InsideHeads, LLC, a full-service marketing research company conducting both quantitative and qualitative research via the web. In 1996, Jennifer designed one of the first chat rooms for conducting online focus groups. She is co-author of Qual-Online, The Essential Guide with Susan Abbott. Jennifer works remotely from Florida and St. John. A member of QRCA since 2006, she is currently one of three co-chairs of QRCA’s Industry Relations Committee.
Hacking Online Qual from A to Z: A Cheat Sheet
Speaker: Shannon Danzy
You have the fundamentals of online qualitative research down. Now, how do you take what you know to the next level? What tricks, tips, and must-dos would you find in the notebook of a researcher who has designed and executed hundreds of online studies? In a rapid-fire format, this session will share advice, workarounds, and tricks on the design, moderation, analysis, and reporting of online qualitative research studies. Take away an actionable cheat sheet on the A to Zs of maximizing a study's value, avoiding common issues and improving not just the participant experience but that of observers and moderators.
Shannon Danzy is a New York City-based qualitative research and brand strategy consultant, specializing in digital qualitative methods, communications testing and agile hybrid methods such as online ethnography combined with remote usability. She began consulting in 2011 after a decade in account planning and market research. A member of QRCA, Insights Association, EPIC and UXPA, she chairs QRCA’s Young Professionals Grant Committee and the NYC chapter of the New Research Speakers Club; both initiatives that look to strengthen and diversify the future of the market research industry.