Chicago Chapter Emotional Decision Making Workshop
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When: Friday, May 4, 2018
10:30am-3:00pm CDT
Where: Energy Annex
1123 W Washington Blvd
Chicago, Illinois  60607
United States
Contact: Fiona Ray

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Chicago Chapter

Chicago Chapter Meeting and Emotional Decision-Making Workshop

Understanding and Applying Emotional Decision Making to Qualitative Research

When: Friday, May 4th;  10:30 – 3:00 (with presentations 11:00-12:00 and 1:00-3:00, including lunch)

Where: Energy Annex  1123 W Washington Blvd, Chicago, IL 60607


  • Members $50  (early bird discount $40 until April 27th)
  • Non Members $65 (early bird discount $50 until April 27th)
  • Attend by FocusVision:  $25 for members & nonmembers

Don’t miss out on the exciting program we have lined up for our Spring meeting!
Based on member input at our brainstorming sessions and our recent survey, we will be focusing on the most requested topic:

Emotional Decision Making and Behavioral Economics

  • We will begin with a fascinating primer on System One Thinking and its implications for research and profitable marketing initiativesby Nathan Waechter, VP of Research at System1 Research (formerly BrainJuicer), Chicago
    • Prepare to learn about the story of human evolution, emotion and 2018 coffee preferences!
  • Followed by an engaging presentation & workshop on Using Behavioral Economics to Elevate Your Qualitative Research Game by Lauren McCrae, Director at Lux Insights, Vancouver, based on her popular presentation at the 2018 annual conference. 

    • This will be an interactive session with sharing and discussion of how we might this framework to our own projects and client challenges


10:00 - 10:30 am

Registration and coffee

10:30 - 10:45 am    

“Podcast Club” (inspiration sharing)

10:45 - 11:00 am   

Welcome and QRCA news & updates

11:00 - noon

System One Thinking Presentation & Discussion/Nathan Waechter

Noon -12:45 pm

Lunch and tour of Energy Annex

12:45 - 1:00 pm

Member spotlight

1:00 -   3:00 pm 

Using Behavioral Economics to Elevate Your Qualitative Research Game Presentation & Workshop/ Lauren McCrae

3:00 - onwards

Wrap up and feel free to join your fellow QRCAer’s at a nearby establishment for happy hour!

About our Presenters

Nathan Waechter
System1 Research Vice President

Raised in the Midwest, Nathan lived almost a quarter of his life in China. He loves exploring, especially street food markets that sell soft shell crab. He is passionate about the current revolution in applying behavioral economics and psychology to design for better business, consumer and societal outcomes. Nathan has been with System1 Research for over five years before which he worked at Millward Brown. He leads the Chicago team and is a specialist in the innovation practice.

Lauren McCrae
Lux Insights, Qualitative Director

Lauren oversees Lux’s qualitative research practice and is one of the firm’s leading moderators. Lauren specializes in brand and public affairs research in diverse sectors including technology, CPG, real estate and government and has helped clients such as Fitbit, WD-40 and Tyson Foods by developing the best research solutions, executing them rigorously, and ensuring clients understand what the findings mean for their organizations. In her previous life, Lauren was a public policy researcher in the UK where she learned how to apply behavioral economics lessons to public policy 

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