The Value of Ethnography and Key Best Practices
View Registrations Tell a Friend About This EventTell a Friend

Naomi Henderson, from RIVA Institute, will present the first Ethnography SIG program.

When: April 27, 2018
9 am PT/ 11 am CT/ 12 pm EDT
Where: Webinar - Sponsored by 2020 Research
United States
Contact: Isabel Aneyba

Online registration is closed.
« Go to Upcoming Event List  

Untitled Document

COST: Free

LEVEL: Intermediate level of knowledge. This webinar assumes that participants have a baseline understanding of ethnography.

PURPOSE: To provide participants with upgraded insights into the usefulness of Ethnography, key best practices, and knowledge about how this method can increase client understanding of consumers. 


  • What makes Ethnography such a rich tool for clients?
  • When should Ethnography be the chosen method?
  • What are the 10 key principles of Ethnographic Research?   
  • What are key best practices when doing ethnographic interviews in person? [e.g., guide creation, interviewing do’s/don’ts, client management, analysis & reporting]


  • Enough information to confirm accuracy of current practices
  • Key information to upgrade current skills
  • New information to increase effectiveness in conducting Ethnographic Research studies

DURATION: 75 minutes

PLATFORM: Qual-meeting, sponsored by 2020 Research.

naomi hendersonNaomi Henderson is the CEO, Master Moderator and Master Trainer of RIVA Market Research and Training Institute. She trains researchers in tested qualitative research techniques. She has written more than 9,000 pages of curriculum to cover research content for 11 courses. The Institute has trained more than 6,000 students to date in both public and custom trainings.  She has led more than 5,500 QREs with a variety of demographics from teens to seniors; from housewives to CEOs; the extremely fit to those dying from HIV/AIDS; and from the homeless to lawmakers. 

She holds a BA and an M Ed. in education and psychology from American University and is a licensed practitioner of NeuroLinguistic Programming [NLP], a technique that accelerates the collection of behavioral information. She holds certificates of completion in Synectics and Creative Problem Solving.

QUESTIONS: Participants are invited to submit questions prior to April 20th to be addressed in the webinar at

Don’t miss this opportunity to expand your knowledge and research skills! 

Untitled Document

Copyright 2018 Qualitative Research Consultants Association. All rights reserved.
651-290-7491 | 888-674-7722 |
Privacy Policy

This website is optimized for Firefox and Chrome.
If you have difficulties using this site, see complete browser details.